The Marketing Head will lead the marketing function for an auto component organization, driving brand positioning, market penetration, and revenue growth. This role requires strategic thinking, deep industry knowledge, and the ability to align marketing initiatives with business objectives in a highly competitive automotive ecosystem.
Requirements
- Strategic Marketing & Planning
Develop and implement comprehensive marketing strategies aligned with business goals.
Conduct market research and competitor analysis to identify trends and opportunities.
Define pricing, positioning, and go-to-market strategies for products.
Strengthen brand identity and visibility in domestic and international markets.
Oversee digital marketing, advertising campaigns, and PR activities.
Collaborate with R&D and Sales teams to launch new products effectively.
Create product collateral, technical brochures, and promotional material.
- Channel & Dealer Engagement
Develop marketing programs for OEMs, distributors, and aftermarket channels.
Support dealer network with marketing tools and campaigns.
Drive digital initiatives including SEO, SEM, social media, and analytics.
Implement CRM systems and marketing automation tools.
Prepare and manage marketing budgets.
Track ROI on campaigns and optimize spend for maximum impact.
Build and mentor a high-performing marketing team.
Foster collaboration across departments for integrated marketing efforts.
