General Manager - Marketing Category

About Orkla India -

Orkla India's success story is intricately linked to its ability to cultivate deep consumer connections with its flagship brands, MTR and Eastern. These brands have transcended mere products, becoming household names synonymous with tradition, taste, and trust in Indian kitchens. MTR and Eastern Condiments are not just market leaders in their respective categories (ready-to-eat meals and spices), but also enjoy a special place in consumers hearts.

To know more, please visit us at https://www.orklaindia.com

Position Summary

GM Marketing will own the category/categories P&L to drive profitable growth for the category and independently manage marketing operations for the assigned category/set of categories. The role will also develop the category/brand strategy and drive the innovation process for the assigned categories.

Areas of Responsibility (Key Result Areas)

• Ensure assigned category delivers objectives in respect of volumes, market share and margins.
• Develop the category /brand strategy that delivers consumer loyalty and generates demand.
• Drive innovation process for the assigned categories.
• Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives- across traditional & new age media.
• Determine marketing consumer research objectives, initiate research and integrate findings to product plans.
• Coordinate all category product initiatives through the entire value chain to ensure profitable growth.
• Drive cost reduction projects to deliver product margins
• Support sales with below the line activities
• Manage budgets and manage a team of marketing managers

Educational Qualifications Required

• Masters in Business Administration from top 25 B-Schools

Relevant Experience

• 10+ years of work experience in sales and marketing in FMCG
• Experience in packaged foods industry
• Experience in managing a team of brand managers
• Good domain knowledge of marketing
• Understanding of FMCG sales system in India
• Prior project management experience