General Manager - Influencer Marketing

Company Description INFLUINGO is a growing influencer marketing company focused on connecting brands with relevant creators to drive measurable business results. The team combines data-driven insights with creative strategy to design and execute impactful campaigns across social platforms. INFLUINGO values collaboration, accountability, and continuous learning, providing team members with opportunities to lead initiatives and shape processes. The organization is committed to building long-term partnerships with both clients and creators, emphasizing transparency and performance. Joining INFLUINGO means working in a fast-paced environment where experimentation, innovation, and strategic thinking are encouraged.
Role Description The General Manager – Influencer Marketing is a full-time, on-site role based in Noida. This role is responsible for overseeing end-to-end influencer marketing operations, including campaign planning, client servicing, and performance management. Day-to-day tasks include developing market and campaign strategies, leading the sales pipeline for influencer-driven solutions, and managing relationships with key brands and agencies. The General Manager will guide and mentor team members, coordinate cross-functional efforts, and ensure that campaign execution aligns with client objectives and budget. The role also involves monitoring market trends, identifying new business opportunities, optimizing internal processes, and reporting on campaign outcomes and revenue performance to leadership.
Qualifications

• Market Planning and Market Research skills to design data-informed influencer campaigns and identify growth opportunities.
• Marketing Management expertise to oversee campaign strategy, brand positioning, and performance optimization.
• Team Management experience to lead, coach, and develop multidisciplinary teams in a fast-paced environment.
• Sales capabilities to build client relationships, drive revenue, negotiate contracts, and close influencer marketing deals.
• Proven experience in influencer marketing, digital marketing, or related fields, preferably in an agency or brand environment.
• Strong analytical, problem-solving, and decision-making abilities with comfort using metrics and dashboards.
• Excellent communication, presentation, and stakeholder management skills.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree or specialized certifications are a plus.
• Ability to work on-site in Noida, operate independently, and collaborate effectively across teams.