Job Description

The General Manager - Digital Marketing & Integrated Media Business will establish and scale Mengsi Trading's digital marketing and media commercialization operations. This senior leader must have a full career track record from frontline sales to regional general management in digital media, with hands-on experience in programmatic advertising platforms, alliance advertising networks, and influencer/MCN commercialization, enhanced by AI-driven marketing capabilities.

Responsibilities

Design, build, and lead direct client and channel sales systems for brand advertising across regional markets to achieve annual revenue targets
Develop and scale a programmatic marketing technology platform to deliver automated, data-driven advertising solutions that generate sustainable revenue
Establish and operate an alliance/performance advertising network by expanding publisher and partner relationships to grow performance-based marketing revenue
Launch and manage an influencer commercialization (MCN) system targeting verticals such as gaming, internet services, and consumer businesses
Champion AI application within programmatic and influencer marketing by building integrated marketing data-analytics models to improve targeting, efficiency, and ROI
Own full P&L responsibility for the marketing and media business unit, driving it to become a core revenue pillar of the company
Recruit, develop, and lead a multi-disciplinary team of up to 100 employees across sales, technology, content, and operations
Represent Mengsi Trading Pte Ltd in industry forums and award submissions to enhance the company's reputation for marketing excellence and innovation
Collaborate with senior management and the Board to define strategic direction, including market expansion and M&A opportunities