General Manager Digital Marketing

Key Responsibilities:

Lead Generation & Nurturing:

Generate Sales Qualified Leads (SQLs) for B2B luxury/high-ticket products through digital channels

Execute account-based marketing (ABM) and database-driven campaigns to target niche

audiences

Implement lead nurturing workflows using email, retargeting, and personalized content

Track and optimize the buyer journey from MQL to SQL to deal closure.

Performance Marketing & SEO:

Manage Google Ads, LinkedIn Ads, and other paid media campaigns to drive qualified leads

Hands-on SEO strategy implementation to improve organic discovery and authority - Build

and manage affiliate networks for extended reach

Account & Event Marketing:

Plan and execute B2B event marketing campaigns, including webinars, exhibitions, and exclusive luxury events.

Coordinate with sales teams for account procurement and client engagement strategies.

Develop customized pitches, case studies, and presentations for key accounts

Reporting & Optimization:

Monitor lead quality, conversion rates, and ROI from all digital campaigns

Prepare weekly and monthly performance reports with actionable insights

Key Requirements:

10+ years of experience in digital marketing, with agency background preferred

Strong experience in B2B lead generation for high-value/luxury projects

Hands-on expertise in:

- Google Ads, LinkedIn Ads, and Performance Marketing

- SEO (on-page, off-page, and technical)

- Affiliate Marketing & Account-Based Marketing

- Proven ability to generate and nurture Sales Qualified Leads (SQLs) -

Experience with CRM, marketing automation, and database-driven campaigns

- Exposure to B2B event marketing and account procurement strategies -

Excellent communication, analytical, and client-facing skills Nice-to-Have:

- Experience with high-ticket B2B sales cycles

- Familiarity with luxury or premium segment marketing

- Experience in multi-channel lead nurturing (email, retargeting, and

events)

WHAT YOU GET

Opportunity to drive market expansion for a fast-growing design-tech brand

Autonomy to build and scale high-impact offline growth channels Crossfunctional collaboration and leadership exposure

BEST PAY - Industry Leading Pay Packages

Incredible Team -

o HIGH PEDIGREE- Leadership Team

o INCLUSIVE- Organisation Culture

You are just one step away from your dream job!

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