Job Summary:
We are seeking an experienced, strategic, and dynamic General Manager – Client Servicing to oversee client servicing operations and drive business growth within the assigned region. This role requires a deep understanding of digital marketing ecosystems, exceptional client relationship management, and proven expertise in leading high-performing teams. The incumbent will be responsible for managing key client relationships, delivering business targets, and ensuring operational excellence across client portfolios.
Job Role:
Strategic Leadership:
- Define and execute the regional client servicing strategy in alignment with overall business objectives.
- Build and nurture strong, long-term relationships with key clients, acting as a strategic partner in their growth.
- Lead business growth initiatives within the region by identifying new opportunities and cross-selling services.
Operational Oversight:
- Oversee the end-to-end delivery of digital marketing campaigns, ensuring client satisfaction, service quality, and timely execution.
- Manage a team of Client Servicing Managers, Executives, and Account Leads — providing mentorship, performance feedback, and growth opportunities.
- Collaborate closely with internal departments (Media, Content, Creative, Operations, Analytics, and Finance) to ensure seamless campaign execution and client deliverables.
Business Performance & Client Growth:
- Own the revenue, profitability, and client retention targets for the region.
- Regularly review client portfolios and campaign performance, offering actionable insights and strategic recommendations.
- Conduct periodic business reviews with clients and internal leadership to discuss performance, opportunities, and challenges.
Media Planning & Digital Strategy:
- Oversee brand budget allocations across Social Media, Display, Native, SMS, Affiliate, and Email marketing channels.
- Stay ahead of digital marketing trends and ensure clients are leveraging the latest and most effective platforms and strategies.
Data-Driven Decision Making:
- Monitor analytics and performance dashboards, ensuring data-backed decision-making for campaign optimization and strategic pivots.
- Guide client teams on report analysis, insights generation, and ROI improvement initiatives.
Desired Profile:
Education: Bachelor's degree in Marketing, Business Administration, Communications, or related field. MBA preferred.
Experience: 7–12 years of relevant experience in client servicing, digital marketing strategy, and business leadership roles. Experience in agency or digital marketing firms preferred.
Skills:
- Proven ability to manage large client portfolios and lead multi-functional teams.
- Excellent interpersonal, negotiation, and strategic thinking skills.
- Strong analytical abilities with proficiency in reporting tools and Excel (VLOOKUP, Pivot Tables, Dashboards, Macros a plus).
- Ability to thrive in a fast-paced, target-driven environment while maintaining operational excellence.
- Strong business acumen and the ability to identify and capitalize on new business opportunities.
