General Manager - Channel Sales

Position: General Manager- Channel Sales

Job Type: Full-Time

Website: https://axestrack.com/

About Axestrack:

Axestrack is an innovation-driven leader in digital logistics solutions, leveraging cutting-edge technology to transform supply chains. We are the only South East Asian company to be featured in Gartner's Market Guide for Fleet Management.

By integrating advanced telematics, ERP systems, AI, and data analytics, we offer real-time visibility and optimization for logistics operations. Our focus on innovation ensures that we not only meet current industry demands but also pioneer future-ready solutions, empowering global businesses to build efficient, resilient, and adaptive supply chains.

Role Overview

Axsestrack is expanding its national channel footprint rapidly. From a current base of 20 channel partners, we aim to scale to 100+ active dealers across India. We're hiring a General Manager Channel Sales, someone who has strong sales experience and has built or expanded a dealer network from the ground up.

This role is sales-heavy and field-driven, with high responsibility for nationwide dealer expansion, activation, and performance. It also carries elements of cross-functional ownership you'll contribute to planning, field execution, marketing activities, and feedback for product improvement. The ideal person is someone who enjoys taking responsibility, works independently in the field, and can drive results without constant supervision.

Core Responsibilities (Primary Focus: Sales & Dealer Expansion)

Expand the dealer ecosystem from 20 100+ active small-scale dealers across major regions in India.

Identify, screen, and onboard small-scale dealers with strong local influence and capability.

Build market coverage plans for metro, Tier 1, Tier 2, and high-potential industrial clusters.

Ensure that every new dealer becomes productive within defined timelines.

Create clear sales targets, monthly activation plans, and performance review cycles.

Drive on-ground sales through joint visits, field meetings, and continuous follow-up.

Monitor dealer sales funnel, conversion rates, and installation performance.

Coordinate with field engineering team for installation, training, and post-sales support.

Implement dealer policies, incentive schemes, compliance processes, and brand guidelines.

Resolve ground issues promptly and maintain strong dealer relationships.

High-Ownership Responsibilities

Take responsibility for the overall success of the channel program in assigned regions.

Build structured processes for dealer onboarding, performance monitoring, and churn control.

Identify operational challenges early and proactively work on resolutions.

Work with management to set quarterly expansion plans and monthly sales goals.

Be accountable for quality, productivity, and business contribution of the dealer network.

Collaboration With Marketing & Product

Work with the marketing team on dealer promotions, local campaigns, and market activation activities.

Provide field insights to shape pricing, product bundling, and channel-specific offerings.

Support creation of marketing material, dealer communication kits, and regional events.

Participate in internal discussions related to channel strategy and customer experience improvements.

Ideal Candidate Profile

5+ years of corporate experience with strong exposure to dealer development or channel sales.

Experience in building or significantly expanding a dealer network.

Strong sales execution skills follow-up, conversions, and field presence.

Comfortable with high travel (1215 days/month across states).

Good relationship-building, negotiation, and communication skills.

Ability to handle responsibilities independently without constant guidance.

Experience handling small-scale dealers working with 23 field staff is a plus.

First-Year Success Metrics

Expand from 20 80100 active dealers within 912 months.

Achieve monthly activation and revenue KPIs across all territories.

Maintain high dealer retention and dealer productivity.

Build structured, scalable processes for channel expansion.