General Manager

*Job Title: General Manager Pan India

*Company: Alif Enterprises

*Location: Santacruz (west), Mumbai.

*Experience: 5+ years in leadership & operations

*Industry: E-commerce, Infrastructure Solutions.

*Employment Type: Full-time.

*Reports To: Managing Director/CEO.

*Salary: 10 LPA

*Job Description*

Alif Enterprises is seeking an energetic, multi-skilled General Manager (Pan India) to lead all operational, marketing, and sales functions across India. The ideal candidate must be an all-rounder who excels under pressure, manages diverse teams with confidence, and brings a balance of strategic vision and hands-on execution.

This role demands someone who understands the hustle handling team issues, managing clients, making critical decisions, and keeping the business machine running smoothly, even on the toughest days.

*Key Responsibilities*

- Oversee and manage nationwide operations, including offices, project sites, logistics, and sales teams.

- Handle all internal and external pressures with a calm, result-driven mindset.

- Lead the company's marketing and sales strategies across platforms and regions.

- Supervise and collaborate with the design and creative teams including 3D generalists for product showcases.

- Oversee digital marketing initiatives including PPC campaigns, social media strategy and influencer collaborations.

- Drive B2B and B2C sales growth across e-commerce and infrastructure verticals.

- Create systems for workflow efficiency, reporting, and cross-team communication.

- Be the go-to person for escalations, problem-solving, and client negotiations.

- Manage vendor relations, budgeting, and forecasting.

*Required Skills*

- Strong leadership, multitasking & crisis management abilities.

- Excellent knowledge of Sales, Digital Marketing, and PPC Campaigns.

- Understanding of Influencer Marketing & social media dynamics.

- Familiarity with 3D product visualization and coordination with 3D generalists.

- Strategic thinking combined with on-ground execution capability

- Strong communication, negotiation & interpersonal skills.

- Proficiency in tools like Google Ads, Meta Business Manager, CRM systems, etc.

*Qualifications*

- Bachelor's/Master's degree in Business, Marketing, or related fields.

- 5+ years in a senior operational/marketing leadership role.

- Experience managing Pan-India teams or multi-location businesses.

- Past experience in infrastructure (elevators/parking), e-commerce, or tech sectors is a plus.

*What We Offer*

- A dynamic, fast-paced role with leadership autonomy.

- Competitive salary + performance-based incentives.

- Exposure across multiple business verticals under one brand.

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