Scope of Work
- 1. Website Development Platform: Shopify
- Deliverables:
- Development, design, and content for20 main pagesand15 sub-pages(site map to be provided).
- Fully responsive across mobile, tablet, and desktop.
- Scalable CMS for blog or content-heavy sections.
- Basic SEO setup and best practices.
- Primary Goal: Drivebrand awarenesswhile facilitating e-commerce transactions and educating the customer.
2. Digital Marketing - Top of Funnel
- Creation of branded pages onInstagram, Meta (Facebook), and YouTube.
- Visual and copy guidelines to reflect the new brand identity.
- Strategic setup to support awareness and engagement goals.
3. Performance Marketing
- Ad Operations: Full funnel setup and management for campaigns across paid platforms.
- Tag Management: Ensure all marketing and analytics tags are correctly implemented.
- Analytics Setup: ConfigureGoogle Analyticsand other performance tools.
- Channel Strategy: Provide recommendations for optimal media mix to drive ROI and growth.
