Freelancing ASO Manager

We are looking for an experienced Freelancing ASO Manager to support our New Age Alpha team in improving App Store Optimization performance and driving sustainable organic revenue growth across the Apple App Store and Google Play Store.

Location: Remote / Freelance

Experience: 2+ years of ASO experience across App Store and Google Play

Fixed budget- 500 USD

Objective

To help the ASO team improve its output through effective keyword research, metadata optimization, and actionable A/B testing ideas, with the overall goal of improving organic revenue.

Our Values

• User First Approach
• Honest & Constructive Communication
• Constant Improvement
• Planning & Long-Term Thinking

Core Responsibilities

• Conduct keyword research for App Store and Google Play
• Optimize app metadata based on keyword opportunities and ASO best practices
• Identify opportunities to improve organic visibility and conversion
• Suggest A/B testing ideas for app store assets and metadata
• Analyze ASO performance and provide actionable recommendations
• Collaborate with existing ASO team members to improve execution quality and output

Monthly Goal & KPI

Primary Goal: Improve Organic Revenue

Success will be evaluated based on the quality of ASO recommendations, execution support, testing opportunities identified, and their contribution toward improving organic revenue.

Ideal Candidate

• 2+ years of hands-on ASO experience
• Experience working with both Apple App Store and Google Play
• Strong understanding of keyword research and metadata optimization
• Analytical and data-driven approach to ASO
• Able to identify practical A/B testing opportunities
• Strong communication and ability to provide clear, actionable recommendations
• Comfortable working independently in a freelance environment

Technical Skills & Tools

• ASO strategy and optimization
• Keyword research and keyword opportunity analysis
• App Store and Google Play metadata optimization
• A/B testing strategy and experiment ideation
• AppTweak or Mobile Action
• ASO performance analysis and reporting

Availability & Commitment

• Freelance engagement
• No fixed weekly-hour requirement
• Must be available for communication and chat during office working hours
• Expected to coordinate regularly with the existing ASO team

Team Structure

Team: New Age Alpha

Reporting Manager: Somya

Current Team Members Working on These Responsibilities: Dunn & Pranjal

Hiring Manager: Bhargav