Freelance Senior Marketing Data Analytics Consultant (MTA & MMM)

Company Description

ThreatXIntel is a growing Cybersecurity, IT Staffing, and Consulting company delivering end-to-end technology and security solutions. Our services include cloud security, web and mobile application security testing, DevSecOps, vulnerability assessments, IT consulting, and professional staffing services.

We support global corporate clients by hiring and deploying skilled professionals across IT and cybersecurity domains while helping organizations strengthen security, optimize operations, and scale efficiently. ThreatXIntel is committed to enabling business growth through secure, reliable, and high-quality technology solutions.

Role Overview

We are seeking a highly experienced Marketing Data Analytics Consultant with deep expertise in Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM).

The consultant will analyze marketing performance data, build advanced attribution models, and develop complex Tableau dashboards to present insights derived from model outputs.

This role requires strong hands-on expertise in SQL, AWS Athena, and AWS S3, along with proven marketing analytics experience. These skills are non-negotiable.

Key Responsibilities

• Develop and optimize Multi-Touch Attribution (MTA) models.
• Build and refine Marketing Mix Modeling (MMM) frameworks.
• Analyze campaign performance across channels (digital, paid media, offline, etc.).
• Design and build complex, executive-level Tableau dashboards to visualize MTA and MMM outputs.
• Write advanced SQL queries to extract, transform, and analyze large datasets.
• Work with data stored in AWS S3 and query via Athena.
• Perform marketing ROI analysis and channel contribution measurement.
• Collaborate with marketing and business stakeholders to provide actionable insights.
• Ensure data accuracy, consistency, and governance standards.

Mandatory Technical Skills (Non-Negotiable)

• Multi-Touch Attribution (MTA)
• Marketing Mix Modeling (MMM)
• Advanced SQL
• AWS Athena
• AWS S3
• Tableau Dashboard Development
• Marketing Data Analytics Experience

Preferred Skills

• Python or R for statistical modeling
• Experience with large-scale marketing datasets
• Strong understanding of paid media analytics
• Data storytelling and executive presentation skills

Engagement Details

• Freelance / Contract role
• Remote engagement
• Immediate or early joiners preferred
• High-impact marketing analytics project