Job Description

Konversa Global is a premium education, language training, and mobility consulting company that helps individuals and organizations unlock global opportunities with confidence and clarity. We are looking for a senior, hands-on Performance Marketing Specialist to take ownership of paid acquisition across our Language Training and Study Abroad verticals. This is a strategic + execution-focused role for someone who can independently plan campaigns, manage budgets, analyse performance, optimise lead quality and work closely with Sales and Admissions to drive qualified leads and enrolments.

Who we're looking for

Candidates should have:

8+ years of experience in Performance Marketing, with the last 3+ years in education, study abroad or language training
Hands-on experience managing Meta and Google Ads
Strong understanding of Meta Ads and Google Ads, including lead generation, Search, Performance Max, YouTube and remarketing
Experience with GA4, GTM, Meta Pixel, Conversions API and conversion tracking
Experience integrating paid campaigns with a CRM such as LeadSquared, HubSpot, Zoho, Salesforce or similar
Understanding of optimising beyond CPL — including qualified leads, counselling bookings, enrolments and CAC
Experience planning campaigns around intake seasons, countries and courses
Exposure to webinars, counselling funnels, WhatsApp nurturing and remarketing will be an advantage

What you'll be responsible for

Building and managing the paid acquisition strategy across Language Training and Study Abroad
Planning and managing budgets across platforms, countries, courses and campaigns
Setting up and optimising Meta and Google campaigns
Testing creatives, audiences, messaging, offers and landing pages
Monitoring lead quality and campaign performance and making data-driven optimisations
Ensuring accurate tracking and attribution from ad click through to enrolment
Working closely with Sales and Admissions to improve lead quality and conversion
Sharing regular performance reports covering spend, leads, qualified leads, enrolments, CAC, key insights and next steps

Case Study Requirement

As part of the selection process, shortlisted candidates will be asked to share one relevant campaign case study covering:

Sector and campaign objective
Monthly/total budget
Platforms used
Campaign period
Leads and CPL
Qualified leads and qualification rate
Enrolments and CAC
Your specific role and contribution
Key changes or optimisations you made
Final outcome

Please note: Experience in EdTech, Study Abroad/Overseas Education or Language Training is essential for this role. Applications without relevant sector experience may not be considered.

Remote / Work from Home

Senior-level role | Independent ownership

To apply, please send your CV along with a relevant campaign case study to [Confidential Information].