Craycol is an athleisure sunglass brand that blends style and functionality seamlessly. Our sunglasses boast anti-slip design, UV protection and polarisation, ensuring both safety and performance .
We're looking for an exceptional Performance Marketing Specialist who truly lives and breathes paid media. Someone who doesn't just run ads, but owns outcomes.
This role is for a sharp, proactive marketer with deep expertise in Google Ads and Meta Ads, a strong testing mindset, and a proven ability to scale campaigns profitably.
If you obsess over CPLs, ROAS, and conversion quality and constantly look for smarter ways to win, read on.
What You'll Do
- Paid Media Strategy & Setup
- Build paid media strategies aligned with business goals, not vanity metrics
- Plan, structure, and launch Google Ads (Search, Display, Performance Max, YouTube where relevant)
- Plan and structure Meta Ads (Instagram & Facebook)
- Campaign Management & Optimisation
Actively manage and optimise campaigns to improve:
- Cost per lead / acquisition
- Conversion rates
- ROAS & lead quality
- Continuously optimise keywords, audiences, creatives, and bidding strategies
- Identify underperforming campaigns early and fix them decisively
- Confidently scale what's workingwithout breaking efficiency
- Creative & Messaging Collaboration
Work closely with content and design teams to shape:
- Ad copy
- Hooks, angles, and messaging
- Creative formats that convert
- Translate performance insights into clear, actionable creative feedback
Tracking, Data & Reporting
- Ensure accurate conversion tracking and clean data
- Use analytics and platform insights to drive decisions
- Report performance in clear business language, not platform jargon
- Spot trends, opportunities, and risks before they become problems
Ownership & Initiative
- Take full ownership of campaign performance end-to-end
- Proactively suggest experiments, improvements, and new growth levers
- Stay ahead of platform updates, algorithm changes, and best practices
- Contribute ideas to evolve Craycol's paid media frameworks
How to Apply:
If interested, please submit your resume on [Confidential Information] or on 9920389429.
Industry
- Sporting Goods Manufacturing
