Freelance Performance Marketing Consultant

Our Client , is a leading manufactures of fashion accessories such as jewellery , watches and eye wear and is looking to engage with an Independent Performance Marketing Consultant.

The key responsibilities:

• Paid Media Strategy & Execution:

1. Lead the paid marketing strategy across Google (Search, Shopping, PMax, YouTube), Meta (ASC, DPA, Retargeting), Programmatic, and Quick Commerce.
2. Manage campaign structure, targeting, bidding, and optimization to deliver ROAS targets and Build channel-specific playbooks (Search, Shopping, PMax, Social, Display) for scale.

• Ensure clear funnel strategies:

1. Awareness, Consideration, Retargeting, and Conversion. Performance & Growth.
2. Drive efficient acquisition at scale through advanced targeting, segmentation, and lookalike modeling.
3. Manage budgets across brands to maximize ROI.
4. Implement frameworks such as Spend Smart Curve (marginal utility of media spends) to decide budget allocation.
5. Monitor and report on daily/weekly performance across ROAS, CPC, CTR, CPM, AOV, CVR, and Revenue.

• Innovation & Experimentation:

1. Run structured A/B tests across creatives, landing pages, and bidding strategies. and Leverage AI-driven campaign management (Google PMax signals, Meta ASC) and automation.
2. Explore new channels: Video Commerce, Social Commerce, and Affiliate expansion and Test advanced query sculpting, campaign prioritization, and creative refresh strategies.

• Data, Insights & Analytics:

1. Partner with Analytics & Personalization team to link media spends with business outcomes.
2. Develop advanced dashboards for visibility of ROAS, funnel drop-offs, and attribution.
3. Use incrementality testing, MMM (Marketing Mix Modeling), and attribution models to validate impact.
4. Drive structured reporting to leadership (weekly/monthly).

• Agency & Stakeholder Management:

1. Manage external agency (Mindshare) and ensure faster execution, sharper optimization, and accountability.
2. Collaborate with Content, Creative, CRM, and Brand teams to align campaigns with launches and storytelling.
3. Work with Affiliate Manager to scale affiliate revenue and maintain compliance (fraud prevention, pixel hijacking checks).

• Brand + Performance Tie-In:

1. Ensure paid media not only drives sales but also strengthens digital brand metrics (awareness, engagement, share of voice).
2. Partner with Brand & Creative teams to translate brand campaigns into performance-led media outcomes.
3. Create case studies and success stories to showcase impact.

Skills Required

• MBA/Equivalent with 4–7 years experience in Paid Media/Performance Marketing (D2C/eCommerce preferred).
• Deep expertise in Google Ads, Meta Ads, and Affiliate Networks.
• Experience in agency management and multi-brand handling.
• Strong analytical skills (Excel, attribution modeling, funnel analysis).
• Familiarity with mar-tech (GA4, Adobe, Salesforce CDP, Looker Studio, Appsflyer, etc.).
• Ability to balance short-term performance with long-term brand building.

Success Metrics:

• ROAS improvement across channels.
• Lower CAC with improved LTV.
• Growth in overall paid contribution to revenue.
• Higher CTR, CVR, and AOV from optimized funnel campaigns.
• Improved brand digital metrics (share of search, engagement, awareness).