Background/Experience
- Prior 3-5 years of experience in growth-stage startups or consumer internet companies (preferably in e-commerce, fintech, or savings platforms).
- Strong track record of delivering measurable growth (acquisition, engagement, retention, brand awareness).
- Exposure to B2C marketing (user acquisition, digital campaigns, influencer marketing).
- Experience in building or advising performance marketing + brand marketing strategies.
About the Role
Skillset
- Deep understanding of digital channels (SEO/SEM, social, influencer marketing, referral programs, email, content, PR).
- Ability to define positioning & messaging tailored to Indian consumer behavior.
- Strong analytical mindset data-driven decision making, campaign ROI measurement.
- Knowledge of gift card / rewards / fintech ecosystem would be a plus.
- Network with agencies, influencers, and corporate gifting partners is an advantage.
Engagement Type
- Strategic guidance + execution oversight (not just advisory).
- Should be comfortable working hands-on with a lean team.
Expected Outcomes (90-day horizon)
- Define marketing roadmap for growth (user base, corporate gifting, referrals).
- Set up scalable campaign playbooks (digital + offline).
- Establish a measurement framework for marketing ROI.
- Provide clarity on brand positioning and communications.
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