Freelance Marketing Analytics Professionals

Key Responsibilities

Stakeholder & Requirement Management

• Collaborate with marketing, product, and operations teams to translate business needs into analytics tasks.

Data Preparation & Analysis

• Extract, clean, and prepare data from multiple sources.
• Conduct exploratory data analysis (EDA) to identify patterns, trends, and insights.

Modeling & Analytics

• Build statistical and predictive models such as regression, classification, and time series forecasting.
• Analyze marketing performance metrics including CAC, ROAS, LTV, and conversion rates.

Visualization & Reporting

• Create dashboards and visualizations using tools like Tableau or Power BI.
• Present insights, stories, and recommendations to stakeholders.

Marketing Optimization

• Provide insights to optimize marketing campaigns (channel mix, budgets, targeting, creatives).

Collaboration & Quality Assurance

• Work with data engineering and domain experts to ensure data quality and consistency.
• Adapt to evolving business needs, project scopes, and deadlines.