Creative Strategist – Copywriter
Location: Mumbai
About the Role:
Key Responsibilities
- Develop creative and communication strategies for automobile brands.
- Create campaign concepts, brand narratives, taglines, and content pillars.
- Write engaging copy for social media, digital campaigns, websites, films, CRM, and other marketing assets.
- Conceptualize and write scripts for brand films, product launches, and social content.
- Translate product features, innovations, and consumer insights into compelling communication.
- Collaborate with designers, strategists, account managers, and production teams to execute campaigns.
- Stay updated on automotive trends, consumer behavior, mobility innovations, and cultural trends.
- Present creative ideas and strategic recommendations to internal teams and clients.
Requirements
- 2–3 years of experience in copywriting, creative strategy, or content strategy.
- Strong portfolio showcasing integrated campaigns, digital content, and copywriting work.
- Excellent writing, storytelling, and conceptual thinking skills.
- Ability to simplify complex product and technical information into engaging consumer communication.
- Strong presentation and communication skills.
