Fractional CMO

Marketing Consultant – Freelance / Project-BasedWhat We're Looking For

We are looking for a senior 360° Marketing Consultant with 10+ years of experience, preferably with extensive experience working with US-based clients and businesses.

The ideal candidate should have a strong understanding of the complete digital marketing ecosystem and be able to translate business objectives into a practical marketing strategy. You should know what needs to be done, which channels should be used, what skills are required, and how the project should be executed and measured.

This is a freelance, project-based consulting opportunity with potential for ongoing collaboration.

Core Areas of Expertise

Strong knowledge and experience across:

• SEO – Technical SEO, On-page/Off-page SEO, keyword strategy and organic growth
• AEO & GEO – Answer Engine Optimization and Generative Engine Optimization for AI-powered search
• Social Media Marketing (SMM) – Strategy, content, engagement and growth
• Performance Marketing – Google Ads, Meta Ads, LinkedIn Ads and campaign optimization
• Content Strategy – Content planning, positioning, thought leadership and conversion-focused content
• Lead Generation – B2B/B2C lead generation, funnels and acquisition strategies
• Marketing Strategy – Go-to-market strategy, channel planning and growth strategy
• Analytics & Reporting – KPIs, attribution, campaign analysis and performance reporting

Key Responsibilities

• Understand the client's business model, target market, objectives and challenges.
• Develop a comprehensive 360° marketing strategy based on business goals.
• Identify the right marketing channels, activities and priorities for each project.
• Determine the skills, specialists and resources required to execute the strategy.
• Develop project-level marketing plans, roadmaps and execution frameworks.
• Work with and coordinate specialized teams, freelancers or agencies where required.
• Provide strategic direction across SEO, SMM, AEO/GEO, performance marketing and content.
• Review campaign and channel performance and recommend optimization.
• Communicate directly with US clients, understand their requirements and present recommendations.
• Track measurable outcomes and provide strategic insights and performance reports.
• Continuously identify opportunities to improve marketing efficiency, lead generation and ROI.

Ideal Candidate

• 10+ years of professional marketing experience.
• Strong experience working with US clients / US market.
• Proven experience in 360° digital marketing strategy and consulting.
• Strong understanding of SEO, SMM, AEO/GEO, performance marketing and content strategy.
• Ability to work at both strategic and tactical levels.
• Strong client-facing and consulting skills.
• Excellent communication and presentation skills.
• Ability to independently take a project from Discovery → Strategy → Resource Planning → Execution → Optimization → Reporting.
• Experience working with agencies, startups, B2B businesses or service-based companies is a plus.
• Freelance, consulting or agency experience preferred.

Engagement

Role: Senior Marketing Consultant

Experience: 10+ Years

Engagement: Freelance / Project-Based

Market: US

Work Mode: Remote

• Engagement Model: Project-based with potential for recurring assignments