Fractional CMO

Flexing It is a freelance consulting marketplace that connects freelancers and independent consultants with organisations seeking independent talent.

Flexing It has partnered with Our client, a Capital Markets company, is looking to engage a senior Fractional CMO / Marketing Consultant with strong experience in the NBFC/BFSI sector.

Key Responsibilities:

• Develop and drive overall marketing strategy
• Work closely with internal leadership and business teams
• Conduct market and customer research to identify target segments
• Recommend growth strategies for brand building and market expansion
• Drive upselling and cross-selling initiatives
• Advise on customer acquisition, positioning, and go-to-market strategy

Skills Required:

• Marketing Strategy & Brand Positioning
• Growth Marketing & Customer Acquisition
• Market Research & Consumer Insights
• Go-to-Market (GTM) Strategy
• Strong understanding of NBFC/BFSI / Capital Markets ecosystem