Founding SEO, AEO and GEO LEAD - SaaS

About Us

At Zinlabs, We are building Zinance is an AI-native bookkeeping, tax and CFO service for fast-growing companies and new product - Harvey for bookkeepers. We're crafting the best products around SaaS, finance, and AI for business finance - think of Intuit but 10x better products.

Why You Should Join Us

We are most excited about building a very entrepreneurial workplace. We're creating a factory of entrepreneurs driven by ownership, learning, wealth creation, and a strong purpose.

• Winning Team - Our team comes with strong domain expertise, clarity, and execution muscle - We're building to win.
• Fast-tracked Growth - Shrink 20 years of career growth and experience into 4 years.
• Ownership and High Agency - You're in the driver's seat, no backseat driving, no nagging.
• Fast Wealth Creation (Heavy ESOPS + Fast Growth)
  
  

We're assembling a team of future mafia. You'll be working with the most spectacular folks who are going to solve some of the most ambitious problems in the world.

We are looking for a Founding SEO, SEO and GEO expert for hypergrowth.

Payscale - Highly competitive Pay

About The Role

Search is changing.

Traditional SEO alone is no longer enough. Buyers increasingly discover products through AI assistants, answer engines, and LLM-powered search.

We are looking for someone who can build scalable organic growth systems using AI, not just manage blog content.

This role sits at the intersection of SEO strategy, content quality, and AI-powered automation. You will design systems that allow Zinance to scale high-quality content and capture demand across both traditional search and AI discovery platforms.

This is a builder role — ideal for someone who enjoys experimenting with new tools, automating workflows, and shipping fast.

What You Will Own (The Outcomes)

• Revenue-Driven Organic Pipeline
• Define and execute Zinance's organic growth roadmap across traditional search (Google) and Generative/Answer Engine Optimization (GEO/AEO like Perplexity, ChatGPT Search).
• Own the funnel: Channel Activation Pipeline Revenue. Every organic initiative must include a target metric, revenue logic, and a clear payback period.
• Shift our organic narrative to target higher-value, AI-ready segments (Mid-Market/Enterprise).
• AI-Powered Content Engine (Scale & Speed)
• We sell AI, so we must operate with AI. You will design and implement fully scalable, programmatic, and AI-assisted content workflows.
• Use agentic coding tools (Cursor, Claude Code, etc.) to automate SEO tasks, internal linking, and content research.
• Move fast: Launch quickly, iterate weekly, kill quickly if it doesn't work, and scale aggressively if it does.
• Technical & Generative SEO Excellence
• Maintain flawless technical SEO (indexation, crawlability, Core Web Vitals).
• Structure our content to be easily digested by LLMs (Schema, entity-driven structures, Information Gain optimization) to ensure Zinance is the primary cited source in AI-generated answers.
  
  

What Great Looks Like in This Role

• You think in revenue, not campaigns. You build models that show exactly how an increase in organic visibility translates to trial signups and closed-won deals.
• You are highly technical. You don't wait for engineers to fix basic site architecture or build internal automation tools; you build them yourself using AI and no-code/low-code solutions.
• You have a high ownership standard. You don't need heavy supervision. You bring 2-3 structured options, clear recommendations, and revenue impact estimates to every meeting.
• You protect the narrative. You know that feature lists do not convert, but clear positioning does. You enforce high editorial standards that AI cannot replicate on its own.
  
  

Requirements

• Proven Track Record: Demonstrated ability to drive ARR/pipeline growth through SEO and content strategy in a B2B SaaS environment.
• AI-Native Operator: Hands-on experience with programmatic SEO, automated content workflows, and agentic coding tools (Cursor, Claude Code, Codex, Python scripting).
• Technical Mastery: Deep understanding of traditional Technical SEO, site architecture, and the emerging rules of GEO and AEO.
• Funnel Math: High comfort level with numbers, cohort performance, CAC efficiency, and pipeline velocity.
• Leadership: Experience leading a team (or cross-functional squads) with high accountability and weekly review loops.
  
  

Skills: go-to-market strategy,software as a service (saas),facebook ads,b2b saas,product marketing,technical seo,seo,growth marketing,seo audits