Opportunity to work with the founders closely, build an outbound engine from scratch, get skin in the game (equity), and make a life-changing amount of money!
Compensation: 12-14 LPA + Uncapped Incentives + ESOPs
What's Fabric
Fabric is an AI interviewing platform that runs autonomous firstround voice screens, scores candidates against rolespecific rubrics, and flags interview cheating so that recruiting teams get real signal fast. We're seeing early signs of product-market fit and are ready to scale outbound in India + the US. If you love cold outreach, creative copy, and building sales pipelines from zero, this role is for you.
Why Fabric
Hiring signal is collapsing. Recruiters are drowning in volume, resumes are increasingly AIwritten, and interviewcheating tools are everywhere. Early screens are noisy, slow, and biased.
Fabric flips this. Our AI voice interviewer runs structured, humansounding screens in minutes, captures rich evidence, autoscores against hiring rubrics, and detects inconsistencies. Recruiters get decisionready shortlists instead of 100s of resumes.
Traction snapshot (publicly shareable highlevel stats; we'll brief you on the full numbers in interview):
- Thousands of AIdriven interviews run each month and growing.
- Select paying customers incl. Public companies & highgrowth tech/IT services firms.
- Strong founderled sales motion; now formalizing outbound to accelerate expansion & US entry.
The Opportunity
You'll be our Founding SDR the first dedicated outbound hire. You'll partner directly with the founders to turn founder insights + product usage data into highconversion sequences, sharp talk tracks, and scalable pipeline. Expect to do real work: research, write, dial, experiment, measure, iterate.
You'll help answer: Who cares most about fixing broken hiring What message breaks through Which triggers predict urgency Your fingerprints will be on our GTM playbook, tooling stack, and eventually the SDR > AE > RevOps machine we build.
What You'll Do
030 Days: Learn, Load, Launch
- Onboard to Fabric product, ICPs (IT services, RPO/staffing, venturebacked tech startups; expanding to US midmarket), and hiring pain points.
- Shadow founder calls; listen to real AI interview recordings to internalize value props.
- Clean & segment target account lists; enrich contacts; stand up outbound tracking in CRM.
- Launch 1st multitouch outbound experiment (email + LinkedIn + call) with >30% data completeness.
3060 Days: Personalize, Experiment, ObjectionHandle
- Write variant messaging by persona (TA leader, CHRO, Eng hiring manager, RPO owner).
- Run highvelocity A/B tests across subject lines, openers, CTAs, and call scripts.
- Build quick Loom / voice snippets that show Fabric in action.
- Deliver qualified meetings to founders / AEs; log objections & feedback loops.
6090 Days: Scale, Systematize, Report
- Operationalize sequencing (playbooks, cadences, templates) so future hires can ramp fast.
- Stand up weekly pipeline dashboard: meetings set, show rate, opp conversion, sourced ARR.
- Identify atrisk / expansion accounts from usage signals; coordinate warm reengagements.
- Train next SDR; evolve into Senior SDR or Associate AE track based on performance.
DaytoDay Responsibilities (Ongoing)
- Highvolume, highquality outbound: cold calls, targeted emails, LinkedIn, light social.
- Research & personalization at scale (tools welcome; creativity required).
- Rapid objection handling: budget, timing, AI skepticism, we already have an ATS etc.
- Qualification using our discovery framework; schedule highintent demos.
- Maintain CRM hygiene (no black holes). Every lead categorized, next step logged.
- Partner w/ Marketing on signals content (pain posts, short clips, stats) to warm outbound.
- Capture field intel to influence product roadmap & pricing.
MustHaves
- 13 years in outbound Sales Development / Business Development for a B2B SaaS or software product company. (Mandatory)
- Proven cold calling & cold email execution with measurable meeting targets.
- Strong written communication; can craft concise, compelling copy fast.
- Familiarity with outbound tools: Apollo, Clay, Salesloft/Outreach, Instantly, LinkedIn Sales Navigator, ZoomInfo, Loom.
- Comfortable with metrics, dashboards, and CRM discipline (HubSpot, Salesforce, or similar).
- Startup DNA: scrappy, resourceful, learns fast, comfortable with ambiguity & rapid change.
NicetoHaves
- Experience prospecting into HR / Talent / People / IT buyers or technical buyers at midmarket firms.
- Sold HRTech / TalentTech / Recruiting tools.
- US market prospecting experience and timezone flexibility.
- Data slicing and spreadsheet chops for list building and reporting.
- Creative copywriting, shortform video prospecting, or memebased outreach (yes, really).
Career Growth
You're joining at the ground floor. From this role, you can grow into:
- Senior / Lead SDR (team lead as we scale headcount).
- Closing AE (owning SMB / MidMarket new business).
- RevOps / Growth (owning tooling, data, and experimentation engine).
We'll codesign a growth path at the 90day review.
Compensation & Benefits
- 12 - 15 LPA
- Result-based commissions (uncapped upside after ramp).
- Meaningful ESOPs be an actual owner.
- Monthly learning / tooling budget (data, sequencing, copy tools).
- Flexible leave; recharge encouraged.
Location & Work Model
Bengaluru (Bangalore), India.
US prospecting blocks may require some evening overlap (IST ET / PT windows). We run sane, planned shifts.
Interview Process
We move fast and respect your time.
- Intro Screen (20 min): Quick conversation w/ Fabric's AI agent.
- Outbound Deep Dive (60 min): Walk us through a real outbound motion you ran: lists, messaging, results. Bring metrics.
- Team Meet (60 min): Meet all founders (preferably in-person)
- References & Offer
Total time: usually <2 weeks from intro to offer if schedules align.
Let's fix broken hiring together!
