About the role
We are hiring our founding marketer.
You will own how ProjectStudio tells the world what it is building from finding the story to shipping every asset.
We are building an operating system for interior design and construction businesses. Every month, new capabilities go live across project management, finance, CRM, site operations, AI and automation. Customers use these features every day, but many potential customers still don't understand what ProjectStudio can actually do for their business.
That is the gap this role fills.
This is not a content role. A content person needs a brief.
We need someone who creates the brief.
You will spend time with our Sales and Customer Success teams, speak to studio founders, designers, project managers and site teams, and understand where their businesses break. You will figure out why a feature actually matters and turn that insight into stories, launches and campaigns that make studio owners want to change how they run their business.
AI can handle parts of the execution, research, repurposing, distribution and production support. Your job is the judgment: what story to tell, who it matters to, and why they should care.
You will also have the freedom to experiment. Prototype landing pages, campaigns, demos, microsites and new formats without waiting for a large team.
If you do this well, you won't operate like a social media manager.
You will operate like ProjectStudio's product storyteller, market researcher and growth engine.
Responsibilities :
- Own the marketing and launch calendar end to end. From identifying what deserves attention to building and shipping the campaign across the right channels.
- Turn product features into stories people care about. Understand what a feature does, but more importantly, identify the business problem it solves and the customer it matters to.
- Run pain-point discovery. Regular conversations with Sales, Customer Success, studio founders, designers and project managers to understand what customers struggle with, where projects fail and where deals get stuck.
- Create product launch content. This could include launch videos, product walkthroughs, founder-led posts, LinkedIn content, Instagram reels, customer stories, landing pages and campaigns.
- Build ProjectStudio's founder and company narrative. Help us become the category-defining voice for how interior design and construction businesses should operate.
- Own customer storytelling. Find the best stories from our customers — project delays avoided, teams scaled, margins protected, operations transformed — and turn them into content that builds credibility.
- Run social listening. Stay close to conversations happening among architects, interior designers, contractors and studio owners across LinkedIn, Instagram, Reddit and relevant communities.
- Plan and execute webinars and educational events. Work with Customer Success, Sales, product experts and partners to build the calendar, create the narrative and drive attendance.
- Experiment with new marketing formats. Not everything needs to be a post. You should be comfortable testing reports, calculators, templates, microsites, interactive demos, campaigns and whatever else helps us earn attention.
- Own the final taste pass. Every important piece of marketing should feel like ProjectStudio before it goes out
What are we looking for :
- 2+ years of product marketing, growth or content experience, ideally at a SaaS, technology or tools company.
- You are a strong writer. Your English should feel clear, sharp and human not like it came out of an AI content machine.
- You know the difference between explaining a feature and creating demand for it.
- You naturally ask: Who is this for What problem does this solve Why should they care now
- You are comfortable speaking to customers, studio founders and internal teams to find insights instead of waiting for someone to hand you a brief.
- You are comfortable on camera or willing to become comfortable. You should be able to explain a product, tell a story and represent the brand.
- You have a strong sense of what makes people stop scrolling, click, sign up or start a conversation.
- You actively use LinkedIn, Instagram, Twitter/X, Reddit or other communities and have a point of view on how modern businesses build attention.
- You are excited by the idea of working at an early-stage company where the product, messaging and category are still being built.
- You are happy working from our NCR / BLR office and collaborating closely with the founders and core team.
BONUS:
- You have worked with a SaaS product before.
- You have launched products or features with a small team and limited resources.
- You have created content for founders or built a founder-led brand.
- You understand the interior design, architecture, construction or project-based services industry.
- You have experience running webinars, events or community-led marketing.
- You have used AI tools such as Gemini, Higgsfield Claude, ChatGPT, Codex or other creative and development tools to increase your output.
