Job Title: Founding Content Marketer (B2B SaaS – Voice AI / Healthcare)
Location: India (Remote / Bangalore preferred)
About Voicegain Casey
Voicegain Casey is a Generative AI Voice Agent for healthcare call centers, helping health plans and TPAs replace legacy IVRs with fully conversational, AI-powered voice experiences and integrating AI into the entire lifecycle of the customer journey.
The Casey AI Voice Agent automates high-volume and routine customer service calls (claims status, eligibility, benefits) and the Casey AI Co-Pilot augments the human call center agents in real time by monitoring the live agent-caller conversation and providing AI suggestions and summaries. We also provide deep Generative-AI analytics like CSAT, NPS, Sentiment and QA Score across all voice interactions —driving lower costs, faster resolution, and better member experience.
We are an AI-first, product-led company with strong US market focus, and we're now building our foundational marketing team starting in India.
About the Role
We're hiring a Founding Content Marketer in India to build and scale our content engine from zero.
This is not a typical content writer role. You will:
- Own messaging, positioning, and content strategy
- Work directly with founders and US-based GTM team
- Build content that drives pipeline in the US healthcare market
You'll operate with high autonomy and be expected to think like a mini-CMO for content.
What You'll Do
1. Own messaging for a US B2B audience
- Translate a technically complex product into clear, compelling narratives
- Write for:
- US healthcare buyers (health plans, TPAs)
- Contact center and operations leaders
- Build messaging around:
- Replacing old legacy IVR with conversational AI voice agents
- Augmenting human call center agents with real-time AI assistance
- Improving member experience by instrumenting AI into the customer journey
- ROI (cost reduction, CSAT, automation rates)
2. Create high-quality, high-impact content
- Write and ship:
- Blogs (SEO + thought leadership)
- Case studies (data-driven, ROI-focused)
- Landing pages and website copy
- Email campaigns
- Sales enablement assets
- Turn product features into real-world use cases
3. Own distribution (critical)
- Build Voicegain's presence on:
- LinkedIn (especially founder-led content)
- SEO (US-focused keywords)
- Repurpose content into multiple formats
- Ensure content reaches the right buyers—not just gets published
4. Work closely with US sales & founders
- Join calls or syncs to understand:
- Customer pain points
- Objections and deal blockers
- Create content that directly supports sales conversations
5. Build systems and scale
- Set up content workflows and processes
- Leverage:
- AI tools (for speed, not fluff)
- Freelancers where needed
- Lay the foundation for a future marketing team
What We're Looking For
- 4–7 years of experience in B2B SaaS content marketing
- Experience writing for US or global audiences
- Strong understanding of business writing and storytelling
- Ability to simplify technical concepts (AI, SaaS, APIs, workflows)
- Comfortable working independently and asynchronously with US teams
Important for This Role (India Context)
- Excellent written English with a natural, global tone (not overly formal or textbook)
- Ability to write content that feels native to US buyers
- Comfortable with time zone overlap (some evening calls)
- High ownership mindset—you won't have layers of review or direction
Bonus Points
- Experience in healthcare, CX, or contact center domain
- Experience with AI/ML or voice-focused products
- Prior experience as an early marketing hire or in a startup
- Strong LinkedIn content instincts
What Success Looks Like
- Clear, differentiated messaging for Voicegain Casey
- Consistent pipeline contribution from content
- Sales team actively using your content in deals
- A scalable content engine built from scratch
Why Join (India Candidates)
- Work directly with US founders and global customers
- Build a 0→1 marketing function (rare opportunity)
- Own strategy + execution (not just writing tasks)
- Exposure to cutting-edge Generative AI + voice technology
- Fast growth, high impact, and strong ownership
Compensation & Growth
- Competitive salary (India market, startup stage)
- Opportunity to grow into Head of Content / Marketing Lead
- High visibility and career acceleration
