Founding CMO / Marketing & Growth Lead

AdGurilla Technologies India Pvt. Ltd.

Location: Remote / Remote-first

Engagement: Performance-driven | Potential Equity Opportunity

Experience: 5+ years preferred

Industry: AdTech / Advertising / Marketplace / Media / Digital

About AdGurilla

AdGurilla is building India's offline advertising marketplace, connecting brands and agencies with real-world advertising spaces such as billboards, RWAs, gyms, malls, retail spaces, transit, hospitals and other high-impact locations.

We are looking for a hands-on marketing leader who can build AdGurilla's market presence, authority, partnerships and demand-generation engine.

We are not looking for someone to simply manage social media. We are looking for someone to build the market for AdGurilla. Your Mission

Own and lead the complete marketing function at AdGurilla:

Brand → Authority → Audience → Partnerships → Demand → Qualified Leads → Sales Pipeline → Revenue

You will work closely with the Founder and Sales team to turn marketing activities into measurable business opportunities.

Key Responsibilities1. Marketing & Growth Strategy

• Build and execute AdGurilla's overall marketing strategy.
• Define target audiences, positioning and go-to-market campaigns.
• Develop channel-wise marketing plans and monthly growth targets.
• Identify high-performing channels and continuously optimize marketing ROI.

2. Brand & Authority Building

• Establish AdGurilla as a recognized brand in the offline advertising ecosystem.
• Build thought leadership across LinkedIn, Instagram, YouTube and other relevant channels.
• Develop industry content, insights, reports, case studies and campaigns.
• Drive PR, podcasts, webinars, events and industry collaborations.

3. Lead Generation & Demand Generation

• Build a consistent B2B lead-generation engine.
• Generate qualified leads from brands, agencies and businesses.
• Use LinkedIn, email, partnerships, content, events, communities, SEO, paid campaigns and other relevant channels.
• Qualify marketing-generated opportunities and hand them over to the Sales team.

4. Strategic Partnerships

Build meaningful partnerships with:

• Brands & marketing teams
• Advertising/media agencies
• Digital agencies
• Media owners
• RWA networks
• Gym chains
• Malls & retail networks
• Hospitals
• Educational institutions
• Industry associations
• Startup ecosystems
• Strategic business partners

The goal is not simply to create contacts, but to convert partnerships into business opportunities and revenue.

5. Network & Relationship Building

• Build your own professional network within the advertising, marketing and business ecosystem.
• Develop relationships with decision-makers, CMOs, agency leaders and media partners.
• Represent AdGurilla at relevant events, meetings and industry forums.

6. Marketing Team & Execution

As the marketing function grows, you will help build and manage the marketing team, agencies, freelancers and external partners required to execute the strategy.

Success Metrics

You will be evaluated primarily on business outcomes, not vanity metrics.

Key KPIs

Brand

• Brand visibility
• Industry authority
• PR/media opportunities
• Strategic collaborations

Marketing

• Qualified leads
• Marketing-generated opportunities
• Cost per qualified lead
• Lead-to-opportunity conversion

Partnerships

• Strategic partnerships created
• Active partnerships
• Partnership-generated leads
• Partnership-generated revenue

Revenue

• Marketing-generated pipeline
• Marketing-sourced revenue
• Partnership-sourced revenue
• Marketing ROI

Compensation

This is an early-stage leadership opportunity designed for someone who wants to build with the company.

The compensation structure will be:

Performance-Driven Revenue Share

Incentives based on actual revenue collected by AdGurilla from qualified marketing/partnership opportunities attributable to the CMO.

Potential Equity Opportunity

For the right long-term candidate, equity/ESOP participation may be considered, based on experience, contribution, commitment, performance and mutually agreed terms.

Equity is not guaranteed and will be subject to formal documentation and applicable company policies.

The exact revenue-share and equity structure will be mutually agreed based on the candidate's experience, network and expected contribution.

Work Model

Remote-first

You can work remotely and independently manage the marketing function.

Occasional in-person meetings may be required for:

• Important client meetings
• Strategic partnerships
• Industry events
• Team meetings
• Business development activities

Who We're Looking For

You may be a strong fit if you:

• Have 5+ years of marketing/growth experience.
• Have experience in B2B marketing, advertising, media, marketplaces, SaaS, AdTech or related businesses.
• Have a strong professional network.
• Can independently build marketing strategy and execute it.
• Understand lead generation and revenue funnels.
• Have experience building partnerships.
• Are comfortable with performance-based compensation.
• Think commercially and understand marketing → pipeline → revenue.
• Are proactive, entrepreneurial and comfortable in an early-stage startup environment.
• Can work independently without requiring day-to-day supervision.

Bonus if you have:

• Advertising/OOH/media industry experience
• Agency network
• Brand/CMO relationships
• Startup ecosystem connections
• Strong LinkedIn/personal brand presence
• Experience scaling an early-stage company

This role is NOT for

• Someone looking only for a social-media management role.
• Someone focused primarily on followers and likes.
• Someone who needs a large team before taking ownership.
• Someone uncomfortable with performance-based compensation.
• Someone looking only for a conventional 9-to-5 marketing position.

Why Join AdGurilla

You will have the opportunity to:

• Build the marketing function from the ground up.
• Work directly with the Founder.
• Build a category-defining marketplace.
• Develop relationships across brands, agencies and media networks.
• Build your own professional authority.
• Participate in the company's growth journey.
• Earn through performance.
• Potentially participate in the company's equity upside.

How to Apply

Send your:

CV / LinkedIn Profile + Short Introduction

Please also share:

1. Your current/previous marketing role
2. Key marketing or revenue achievements
3. Partnerships you have built
4. Your relevant industry/network experience
5. Expected compensation structure
6. Why you believe you can build AdGurilla's marketing engine

Subject: Application – Founding CMO | AdGurilla

AdGurilla

India's Offline Advertising Marketplace

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