Job Title: Founder's Office – Growth / GTM / Revenue
Location: Gurugram (Onsite)
Experience: 2–6 Years
Department: Founder's Office
About the Company – Incredipets
Incredipets is a fast-growing start-up focused on redefining the pet care ecosystem through innovation, accessibility, and trust. Our mission is to build a seamless, tech-enabled platform that enhances the lives of pets and pet parents.
We are driven by the vision to become India's most trusted and comprehensive pet-care brand by combining quality products, strong brand recall, and customer-centric growth.
About the Role
We are looking for a highly driven Founder's Office – Growth / GTM / Revenue Associate to work closely with the CEO and CTO on scaling revenue and building a high-impact growth engine.
This is a core role focused on driving acquisition conversion revenue, building scalable GTM systems, and owning growth levers end-to-end. Ideal for someone who thrives in 01 and 110 environments.
Key Responsibilities1. Growth & GTM Execution
- Own and execute end-to-end growth funnels (acquisition activation conversion retention)
- Drive GTM strategies across paid, organic, partnerships, and product-led growth
- Identify and scale high-performing channels for user acquisition
2. Revenue Ownership
- Drive revenue growth through funnel optimization and conversion improvements
- Track and optimize key metrics like CAC, LTV, ATB (Average Ticket Size), conversion rates
- Build and experiment with pricing, offers, and monetization strategies
3. Marketing & Performance
- Plan and execute campaigns across Meta (Facebook/Instagram) and Google Ads
- Continuously test creatives, targeting, and messaging for performance improvement
- Work closely on brand + performance marketing intersection
4. Sales & Growth Systems
- Build and optimize sales pipelines and CRM systems
- Set up scalable lead tracking, nurturing, and conversion systems
- Work on automation and tooling to improve funnel efficiency
5. Data & Analytics
- Analyse growth metrics and user behaviour to identify opportunities
- Build dashboards and reports to track growth and revenue performance
- Enable data-driven decision-making across GTM initiatives
6. Founder's Office (Strategic Execution)
- Work directly with the CEO and CTO on high-priority growth initiatives
- Drive 01 and 1N projects with high ownership
- Translate strategy into execution across cross-functional teams
Key Requirements
- 2–6 years of experience in growth, GTM, revenue, or start-ups roles
- Strong understanding of growth funnels and performance marketing
- Hands-on experience with Meta Ads and Google Ads
- Familiarity with CRM tools, sales pipelines, and conversion systems
- Strong analytical skills with experience in Excel / Google Sheets
- Ability to own metrics and drive outcomes end-to-end
Core Skills Required
- Driving revenue growth from acquisition to conversion
- Strong understanding of CAC, LTV, ATB, and funnel metrics
- Experience with sales systems (CRM, pipeline management)
- Knowledge of performance marketing (Meta & Google ecosystems)
- Experimentation mindset with a focus on measurable outcomes
What We're Looking For
- A builder mindset with start-ups experience
- High ownership and accountability
- Comfort with ambiguity and fast-paced execution
- Strong bias for action and problem-solving
- Ability to work closely with founders and influence outcomes
Interview Process
- Mode: Face-to-Face discussion at Gurugram office
- Includes:
- Deep dive into past growth/revenue impact
- Case-based GTM and funnel problem-solving
- Alignment with company vision and execution style
Why Join Incredipets
- Work directly with the CEO and CTO
- Own and scale core revenue and growth engines
- High-impact role with accelerated learning
- Be part of a mission-driven company transforming pet care in India
