Founder's Office (Social Media)

PURPLE BUSINESSJOB DESCRIPTION — FOUNDER'S OFFICE (SOCIAL MEDIA & CONTENT GROWTH)

Company: Purple Business

Website: https://purplebusiness.in

Department: Founder's Office – Social Media & Brand Growth

Role: Founder's Office – Social Media & Content Growth Intern

Location: Remote / Flexible

Role Type: Internship

Reporting To: Supreet Venkata, Founder

About Purple Business

Purple Business is an emerging AI-powered business growth platform helping small businesses grow through intelligent marketing, advertising, customer acquisition, customer intelligence, and AI-powered automation.

We are building a platform that empowers small business owners to attract more customers, grow revenue, and make better business decisions using AI.

As we continue developing our product and preparing for launch, we want to build a strong social media presence, create meaningful relationships with small business owners, and establish Purple Business as a recognizable voice in the business and AI ecosystem.

We are looking for a creative, confident, and entrepreneurial individual to join our Founder's Office, focusing on Social Media, Content Creation, and Brand Growth.

This role goes beyond managing social media accounts. You will work directly with the founders to develop our content strategy, create engaging videos, represent Purple Business on camera, build communities, and contribute to the company's overall growth.

Important: This is an on-camera content creation role. You must be comfortable showing your face, speaking in videos, recording Reels, and becoming one of the recognizable faces of Purple Business.

1. Roles & ResponsibilitiesA. Social Media Strategy & Founder Collaboration

1. Work directly with Supreet Venkata and the Founder's Office to develop Purple Business's social media strategy.
2. Understand the company's vision, product, target audience, brand positioning, and long-term objectives.
3. Participate in strategic discussions about brand awareness, content growth, customer acquisition, and community building.
4. Develop content strategies that resonate with small business owners, entrepreneurs, startup founders, and professionals.
5. Collaborate with the founders on important announcements, product launches, campaigns, and brand storytelling.
6. Identify creative opportunities to establish Purple Business as a recognizable brand across digital platforms.
7. Build content calendars, campaigns, and social media initiatives aligned with company priorities.

B. On-Camera Reels & Video Content Creation

1. Actively appear on camera and create Instagram Reels, YouTube Shorts, LinkedIn videos, and other short-form content.
2. Become one of the faces and voices representing Purple Business on social media.
3. Present educational, entertaining, informative, and promotional content related to small businesses, marketing, AI, and entrepreneurship.
4. Record talking-head videos, explainers, product demonstrations, interviews, and storytelling-based content.
5. Develop compelling video hooks, scripts, introductions, and calls to action.
6. Experiment with different presentation styles, storytelling formats, and engaging video concepts.
7. Collaborate with video editors, motion designers, and graphic designers to produce polished content.
8. Participate in founder-led videos, team collaborations, behind-the-scenes content, and other brand initiatives.
9. Continuously improve on-camera communication, storytelling, speaking confidence, and audience engagement.

This role requires active participation in front of the camera, not just scripting, editing, or managing content from behind the scenes.

C. Content Ideation, Storytelling & Creative Direction

1. Generate original and engaging content ideas for Purple Business's social media channels.
2. Develop storytelling formats that communicate the challenges and aspirations of small business owners.
3. Create compelling narratives around AI, advertising, customer growth, entrepreneurship, and business transformation.
4. Study successful content formats, viral hooks, audience engagement patterns, and emerging social media trends.
5. Experiment with educational content, opinion-based videos, interviews, relatable business situations, and product storytelling.
6. Help develop a distinct brand voice and content identity for Purple Business.
7. Collaborate with the design and video teams to turn creative ideas into engaging content.
8. Ensure content remains authentic, informative, visually consistent, and aligned with the company's brand.

D. Small Business Owner Interviews & Community Content

1. Identify interesting small business owners, entrepreneurs, cafe founders, restaurant owners, and other potential content collaborators.
2. Conduct interviews and conversations with business owners about their experiences, challenges, and growth journeys.
3. Create video content featuring real small business stories, entrepreneurial insights, and customer experiences.
4. Collaborate with the market research team to identify valuable topics and audience insights.
5. Develop content that encourages small business owners to participate in conversations and share their experiences.
6. Help build relationships with business creators, entrepreneurs, and relevant communities.
7. Explore opportunities for collaborative Reels, interviews, podcasts, and other content partnerships.

E. Social Media Management & Growth

1. Help manage Purple Business's presence across Instagram, LinkedIn, YouTube, Facebook, X, and other relevant platforms.
2. Coordinate content calendars, posting schedules, campaign planning, and content approvals.
3. Work with the social media team to improve engagement, reach, audience growth, and brand awareness.
4. Identify opportunities to grow the company's follower base and build a relevant audience of small business owners.
5. Experiment with organic growth strategies, creator collaborations, community engagement, and content distribution.
6. Analyze content performance and identify topics or formats generating meaningful engagement.
7. Track relevant metrics including reach, views, watch time, engagement, follower growth, profile visits, and qualified enquiries.
8. Prepare regular reports on content performance, experiments, and opportunities for improvement.

F. Product Marketing & Customer Acquisition

1. Develop a strong understanding of Purple Business's product features, AI capabilities, and customer benefits.
2. Create engaging content demonstrating how Purple Business helps companies grow.
3. Collaborate with the product and design teams to create feature explainers, walkthroughs, and launch-related videos.
4. Work with the Customer Growth & Traction team to understand customer acquisition priorities and target audiences.
5. Create content that encourages relevant business owners to learn more about Purple Business, join early-access programs, or explore the product.
6. Coordinate social media initiatives that contribute to brand awareness, inbound enquiries, and potential customer acquisition.
7. Translate research insights and customer pain points into content that communicates meaningful product value.

G. Founder's Office & Cross-Functional Collaboration

1. Actively participate in the Founder's Office and contribute to discussions involving company growth, branding, product positioning, and business strategy.
2. Work directly with the founder on content priorities, campaigns, and strategic communication.
3. Collaborate with the social media, graphic design, motion design, and video editing teams.
4. Work with the Market Research team to understand small business owners and develop research-backed content.

2. Key Expected Deliverables

Throughout your internship, you will work toward delivering:

1. On-Camera Video Content: Consistent participation in Reels, Shorts, explainers, interviews, and other video formats featuring you on camera.
2. Social Media Content Strategy: A structured content plan aligned with Purple Business's brand and growth objectives.
3. Creative Content Ideas: Original concepts, scripts, hooks, storytelling formats, and campaign ideas.
4. Content Calendar: Organized planning of upcoming content, recording schedules, and publishing activities.
5. Small Business Owner Content: Interviews, customer stories, educational discussions, and collaborative videos.

3. Skills & Qualifications

We are looking for someone who:

1. Is confident and comfortable appearing on camera, speaking, presenting, and recording videos.
2. Has strong verbal communication and storytelling abilities.
3. Enjoys creating Instagram Reels, YouTube Shorts, and engaging social media content.
4. Understands social media trends, audience behavior, creative hooks, and short-form video formats.
   

4. Compensation & Future Opportunities

Purple Business is currently in its early development and pre-launch stage.

No fixed monthly stipend or salary is proposed during the initial internship period, except for remuneration required under applicable law. The internship terms, working hours, duration, and applicable compensation obligations will be mutually agreed upon and documented before commencement.

As Purple Business grows through product launch, customer acquisition, sustainable revenue, or external funding, there may be opportunities for:

1. Transition into a paid full-time role.
2. Future fixed monthly compensation.
3. Expanded responsibilities in social media strategy, content creation, or marketing leadership.
4. Long-term opportunities in the Founder's Office, brand communications, or growth marketing.

Any future compensation or employment opportunities will depend on company requirements, available resources, individual contributions, and a separate written agreement. They are not guaranteed.

8. Application Requirement

As part of the application, candidates should submit:

A 30–60 second introductory video showing their face and speaking directly to the camera.

In the video, briefly introduce yourself and explain one creative content idea you would produce for Purple Business.

The video does not need professional editing or equipment. We primarily want to understand your communication style, creativity, storytelling ability, and comfort appearing on camera.