Founder s Office New Ventures & Brand Incubation

Location: Mumbai

Employment Type: Full-time

Function: Founder's Office / New Ventures / Consumer Brands

About the Role

We are looking for an entrepreneurial, highly execution-oriented individual to work directly with the Founder on building new consumer brands from the ground up.

This is not a conventional Brand Manager or Business Development role.

You will identify promising consumer opportunities, evaluate categories, develop brand and product concepts, work with manufacturers and suppliers, define unit economics, coordinate branding and packaging, plan go-to-market strategy, launch new brands, and track their early performance.

The role is ideal for someone who enjoys 0-to-1 business building and wants the opportunity to create multiple consumer businesses rather than manage only one established brand.

What You Will DoNew Business & Category Identification

• Research emerging consumer categories, trends and changing customer behaviour.
• Identify gaps and opportunities across D2C, FMCG, wellness, personal care, food, nutrition, lifestyle and other consumer categories.
• Analyse competitors, pricing, product propositions, market size and customer pain points.
• Develop new business and brand ideas backed by commercial logic.
• Build initial business cases including pricing, margins, market potential, CAC assumptions and expected repeat behaviour.

Brand & Product Development

• Convert promising opportunities into clear brand concepts.
• Define the target customer, positioning, brand proposition, pricing and product architecture.
• Work on naming, packaging direction, product claims and overall brand identity with creative teams.
• Identify and evaluate manufacturers, suppliers and sourcing partners.
• Coordinate samples, product iterations, quotations, MOQs and timelines.
• Negotiate commercial terms with suppliers and manufacturing partners.
• Work with regulatory and internal teams where required.

Go-to-Market Planning

• Build launch plans for new brands and products.
• Decide product assortment, pricing, introductory offers, bundles and channel strategy.
• Coordinate website development, product pages, marketplace listings and launch assets.
• Work closely with performance marketing, creative, influencer, operations and technology teams.
• Develop initial marketing hypotheses and customer acquisition strategies.
• Ensure projects move from idea to launch within defined timelines.

Launch, Testing & Validation

• Launch new concepts with controlled budgets and inventory.
• Track early indicators such as:
• CAC
• Conversion rate
• AOV
• Gross margin
• Contribution margin
• Repeat purchase
• Customer feedback
• Product-market fit signals
• Identify what needs to be improved across product, pricing, proposition, creative or customer experience.
• Recommend whether a concept should be scaled, modified or discontinued.

Portfolio Management

• Manage multiple brand and product initiatives simultaneously.
• Maintain a pipeline of future launches.
• Create clear timelines, ownership and weekly progress tracking.
• Work directly with the Founder on prioritising opportunities.
• Eventually take ownership of successful ventures or help transition them to dedicated brand teams.

Who We're Looking For

• 3–8 years of experience in consumer brands, D2C, FMCG, startups, category management, founder's office, new ventures, product development or a related field.
• Strong commercial and entrepreneurial thinking.
• Comfortable working with incomplete information and turning ideas into structured execution plans.
• Strong understanding of consumer behaviour, pricing, positioning and unit economics.
• Experience working with manufacturers, suppliers or product development teams is highly desirable.
• Good understanding of D2C business models and digital customer acquisition.
• Strong project management skills with the ability to coordinate multiple internal and external stakeholders.
• Ability to conduct detailed research while also moving quickly into execution.
• Strong Excel / Google Sheets and presentation skills.
• High ownership mentality and ability to work independently.

The Kind of Person Who Will Do Well Here

You will enjoy this role if you:

• Constantly notice interesting consumer products, brands and business models.
• Naturally ask, Could we build this better
• Enjoy researching categories but are equally comfortable calling suppliers and getting things done.
• Think commercially rather than only creatively.
• Can move between strategy and execution.
• Prefer building something from scratch over maintaining an established process.
• Are comfortable testing ideas quickly and killing weak ideas without becoming emotionally attached to them.

What This Role Is Not

This is not purely a strategy role.

It is also not purely marketing, sourcing or business development.

You will be expected to take ownership from:

Idea → Research → Business Case → Product → Brand → Sourcing → Launch → Validation → Scale

Why Join

You will have the opportunity to work directly with the Founder and build multiple consumer businesses from zero.

Instead of being responsible for one small part of a business, you will get exposure to the entire