Founder's Office- Marketing I SAAS Scrap Metal Industry

About Company:

revolutionizing the $18 billion Indian scrap metal industry with a mission to bring transparency, efficiency, and sustainability to industrial scrap disposal. In a sector historically marked by inefficiencies, cartelization, and leakages, It offers a tech-driven, end-to-end platform that digitizes and streamlines the entire scrap lifecycleright from auctions and tenders to payment and logistics.

Through a combination of SaaS-based tools, managed disposal services, and an AI-powered pricing engine (in development), enables large industries, recyclers, and intermediaries to operate with more visibility, control, and value.

Since its launch, the company has handled over 1000 tonnes/month of scrap within just 3 months of operation, proving both product-market fit and scale potential. Backed by real-time bidding, escrow mechanisms, digital documentation, and audit-ready data, They're not just a platformit's building the new gold standard in scrap management.

Role Overview

As a core member of the Founder's Office, you'll directly partner with senior leadership to shape and execute strategic marketing and business-expansion initiatives. This cross-functional, high-impact role demands entrepreneurial energy, strategic rigor, and agility.

Key Responsibilities:

Strategy & Growth

• Lead and manage growth-oriented projects from concept through implementation.
• Conduct market research, competitor benchmarking, and opportunity assessments.
• Assist in defining positioning for new services (e.g. turnaround, restructuring, crisis response).

Marketing & Brand

• Create compelling content: case studies, thought-leadership, and client-facing presentations, social media
• Execute targeted campaigns across digital and professional networks.
• Support brand outreach, partnerships, and client acquisition efforts.

Qualifications & Experience

• Bachelor's (or Master's) in Business, Marketing, Strategy, Economics, or related.
• 24 years experience in growth strategy, marketing roles closely working with founders.
• Experience working in a dynamic, fast-moving startup or advisory environment preferred.