Forward Deployed Engineer

Position : Forward Deployed Engineer

Location: Gurgaon

Experience: 0–2 years

Working Model: In-office

Role Type: Customer-facing technical role

About us

QuickReply.ai is a cutting-edge WhatsApp Marketing Automation platform built for e-commerce businesses. In just 18 months, we've onboarded 700+ global customers and achieved 15x revenue growth. As businesses rapidly shift from email and SMS to WhatsApp, we are building a category-defining product in this space.

Founded by IIT Delhi alumni, we raised seed funding in April 2023 and are now scaling from a 35-member team to 50+.

We help brands automate customer journeys across the buyer lifecycle — lead capture, abandoned cart recovery, customer support, order updates, retention, upsell, feedback, and more.

Our platform works closely with systems like Shopify, CRMs, ERPs, payment gateways, logistics tools, custom backends, and WhatsApp Business APIs. As customers grow, their workflows become more complex. That is where the Forward Deployed Engineer comes in.

Role overview

We are looking for a Forward Deployed Engineer who can work directly with customers and internal teams to turn business requirements into working technical solutions.

• This is not a pure backend role.
• This is not a pure customer success role.
• This is a hybrid role across solutioning, integrations, technical debugging, workflow design, and fast execution.

You will work with customers to understand their business processes, map their data flows, configure QuickReply, build integrations where needed, debug issues, and help them go live faster.

The right person should be comfortable talking to customers, reading API docs, testing webhooks, understanding JSON payloads, writing scripts, debugging failures, and working with product and engineering teams to improve the platform.

What you will do

1. Understand Customer Workflows

You will work with customers and internal CSMs to understand how their business works.

Examples:

• How do they capture leads
• Where does customer data live
• How do orders, checkouts, payments, shipments, or appointments get created
• Which events should trigger WhatsApp messages
• What data is needed to personalize a message
• When should a bot hand over to a human
• What should happen after a customer replies

Your job is to convert these business flows into clear technical flows.

2. Design WhatsApp Automation Solutions

You will help design end-to-end automation journeys using QuickReply.

Examples:

• Abandoned cart recovery flow
• Order confirmation and payment collection flow
• COD confirmation and RTO reduction flow
• Lead qualification bot
• Appointment reminder flow
• Feedback/NPS collection flow
• Support triage bot
• CRM lead handover flow
• Shopify or custom cart automation flow

You should be able to think through edge cases, fallbacks, customer replies, data requirements, and handover logic.

3. Work on Integrations and APIs

A major part of this role will involve connecting QuickReply with customer systems.

You may work with:

• Shopify
• Custom e-commerce websites
• CRMs like HubSpot, Salesforce, LeadSquared, Zoho, etc.
• ERPs or internal systems
• Payment gateways
• Logistics platforms
• Webhooks
• REST APIs
• Google Sheets / Airtable / internal tools
• Customer databases or custom backends

You should be able to read API documentation, understand request/response formats, test APIs, map payloads, and coordinate with customer tech teams.

4. Debug Customer Issues

You will investigate why something is not working.

Examples:

• Webhook not received
• Wrong customer data coming in
• WhatsApp template not triggering
• Bot flow breaking at a specific step
• CRM lead not getting created
• Shopify event missing data
• API authentication failing
• Duplicate contact being created
• Incorrect order status being passed
• Customer replies not mapping correctly

You should be comfortable using logs, payloads, Postman, browser tools, and internal dashboards to find the root cause.

5. Build Small Scripts, Tools, and Custom Solutions

Sometimes a customer may need something small but important that is not yet available directly on the platform.

You may build:

• Data transformation scripts
• Webhook middleware
• Small internal tools
• API connectors
• Google Apps Script automations
• One-time migration scripts
• Custom payload mappers
• Utility scripts for testing or monitoring

This is not about building large products from scratch. It is about solving customer problems quickly and cleanly.

6. Own Technical Go-Lives

You will be responsible for making sure customers go live smoothly.

This includes:

• Understanding requirements
• Preparing technical solution notes
• Coordinating with CSMs, product, engineering, and customer teams
• Testing flows before launch
• Monitoring initial go-live
• Debugging issues quickly
• Documenting what was implemented
• Creating reusable learnings for future customers

Success in this role means customers go live faster, with fewer escalations, and with better automation outcomes.

7. Share Product Feedback

Because you will be close to customers, you will see repeated gaps and requests.

You should actively share:

• Which integrations are repeatedly needed
• Which product flows are confusing
• Where customers get stuck
• Which manual work should be automated
• Which features can reduce implementation effort
• Which use cases can become reusable templates

You will act as the technical voice of the customer for the product and engineering teams.

Required Skills & Qualifications

Must Haves

• 0–2 years of experience in software engineering, implementation engineering, solution engineering, or a similar technical role
• Strong understanding of APIs, webhooks, JSON, HTTP methods, authentication, and basic system design
• Ability to write scripts or small applications using JavaScript/Node.js or Python
• Ability to debug technical issues logically
• Comfort speaking directly with customers and customer tech teams
• Ability to understand business workflows and convert them into technical flows
• High ownership and willingness to solve ambiguous problems
• Strong problem-solving and analytical thinking skills.
• Fast learner with a bias for action
• Exposure to AI tools / LLM-based workflows (preferred).
• Excellent communication skills (critical for customer-facing interactions).
• Ability to work in a fast-paced, high-ownership startup environment.

Good to Have

• Experience with Shopify or e-commerce platforms
• Experience with CRM tools like HubSpot, Salesforce, Zoho, or LeadSquared
• Experience with Postman, API testing, logs, and webhook debugging
• Basic understanding of WhatsApp Business API, messaging templates, bots, or customer engagement platforms
• Experience with Google Apps Script, Airtable, Zapier, Make, or similar automation tools
• Familiarity with databases and SQL
• Exposure to AI tools for faster coding, debugging, documentation, or solutioning

What We're Looking For

• A 10x developer mindset — someone who leverages AI tools to maximize output and efficiency.
• High ownership and accountability.
• Comfort with ambiguity and solving complex, real-world problems.
• Strong curiosity and willingness to learn rapidly.

Working Model

• 5-day work week with alternate Saturdays mandatory

Location

• Our office is located in Gurgaon (map link) and we are setting up an in-office team.
• Office Address - Plot 23, Sector 18 Maruti Industrial Development Area, Gurugram, Haryana 122015