FMCG Route-to-Market (RTM) Consultant

Assignment Details

Our leading consulting lient is seeking an experienced FMCG Route-to-Market (RTM) professional with 3–10 years of sales experience. The ideal candidate should have relevant FMCG RTM experience, with candidates from top B-schools, leading FMCG companies or consulting firms such as MBB/Accenture. Experience in HoReCa/OOH sales will be an added advantage. The role is based in Ahmedabad and requires willingness to travel up to 4 days a week.

The resource will be responsible for the following:

• Support Route-to-Market strategy and commercial initiatives within the FMCG sector.
• Analyse existing sales and distribution models and identify opportunities for improvement.
• Evaluate channels, customer segments, distribution networks and go-to-market approaches.
• Provide insights on FMCG sales, distribution and channel strategy based on relevant industry experience.
• Work with stakeholders to assess commercial challenges and develop practical recommendations.
• Support market and competitor analysis relevant to RTM and sales strategy.
• Contribute to initiatives related to HoReCa / OOH channels, where applicable.
• Be comfortable travelling frequently, including travel to other locations, as required by the project.

More about the role :

This is a hands-on consulting / commercial strategy role. The resource will be required to:

• Independently analyse FMCG RTM and sales-related requirements.
• Apply practical industry knowledge to solve business and commercial challenges.
• Work closely with stakeholders and communicate findings and recommendations clearly.
• Bring a strong understanding of FMCG distribution, sales channels and go-to-market models.
• Be comfortable with frequent travel, potentially 4 days a week depending on project requirements.

Skills Required

• FMCG Route-to-Market (RTM), FMCG Sales & Distribution, Go-to-Market Strategy, Channel Strategy, Sales Strategy, Distribution Network, Commercial Strategy, Market Analysis, Customer / Channel Segmentation, Stakeholder Management.
• Strong analytical and problem-solving skills, good communication and stakeholder management, ability to work independently, commercially oriented mindset, adaptability, willingness to travel frequently, ability to work across different locations and business environments.
• HoReCa / OOH Sales, experience with top FMCG organisations such as Nestlé or Unilever, consulting experience with MBB or Accenture, exposure to large-scale RTM transformation projects, experience working across multiple markets or geographies.