Role: Brand Alliances & Partnerships
Location: Noida
About Paytm
Paytm is India's leading mobile payments and financial services distribution platform, and a
pioneer of the QR payments revolution. Our mission is to bring half a billion Indians into the
mainstream economy through technology, empowering both consumers and businesses at scale.
We are looking for individuals with an engineering mindset and strong analytical rigor, combined
with a curiosity to operate at the intersection of technology, marketing, and ecosystem building.
The ideal candidate understands AI-led ecosystems and can translate complex capabilities into
compelling market narrative.
Role Objective
Drive high-impact brand alliances for Paytm's consumer platform by building strategic
partnerships with leading FMCG brands. The role focuses on unlocking co-marketing
opportunities, accelerating transaction growth, and driving user acquisition through innovative,
scalable campaigns.
You will own the full partnership lifecycle-from sourcing and deal-making to campaign execution
and performance optimization.
Key Responsibilities
. Strategic Alliances: Identify, onboard, and scale partnerships with top FMCG brands for
co-branded digital campaigns.
. Ecosystem Expansion: Leverage and deepen brand relationships to drive multi-brand,
multi-SKU integrations across geographies.
. GTM & Campaign Design: Co-create high-impact consumer propositions (cashbacks,
rewards, bundled offers) to maximize conversions and payment volume.
. End-to-End Ownership: Manage the complete partnership lifecycle-outreach,
negotiation, commercials, onboarding, execution, and post-campaign analytics.
. Growth & Optimization: Drive continuous improvement through data-led insights on CPT,
conversion, and ROI.
Ideal Candidate Profile
. Experience: 4-7 years in Brand Alliances, Partnerships, or Corporate Sales, preferably
within FMCG or digital ecosystems.
. Network: Strong relationships with marketing, brand, or digital leaders across leading
FMCG companies.
. Domain Expertise: Solid understanding of brand partnerships, co-marketing constructs,
digital payments, checkout journeys, and B2B2C growth models.
. Skillset:
○ Strong negotiation and stakeholder management
○ Storytelling and narrative building
○ Analytical, data-driven decision-making
○ Ability to bridge technology and business conversations
