Key Responsibilities
- Keyword Research & Search Term Optimization
- Conduct extensive keyword research for new and existing products using Flipkart Ads data, search insights, and marketplace research tools
- Build comprehensive keyword lists covering high-volume, high-converting, long- tail, competitor, branded, and category keywords
- Continuously identify new keyword opportunities through search term analysis and customer search behavior
- Monitor keyword performance and identify opportunities to improve product visibility
- Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance
- Regularly add negative keywords to eliminate wasted ad spend
- Perform competitor product research to identify growth opportunities
- Collaborate with the catalog team to improve keyword indexing across product titles, descriptions, attributes, and catalog content
- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
- Stay updated with seasonal search trends and marketplace demand
Campaign Setup & Execution
- Execute, set up, launch, and manage advertising campaigns on Flipkart
- Create and manage Keyword, Product, Search, and Display advertising campaigns
- Configure campaign budgets, bidding strategies, targeting, and placements
- Organize campaigns following internal naming conventions and account structure
- Perform campaign QA before launch to ensure accurate execution
Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Optimize bids, budgets, keywords, product targeting, and placements
- Pause underperforming campaigns and scale winning campaigns
- Identify profitable search terms and add negative keywords regularly
- Improve campaign efficiency while maintaining target ROAS
- Execute A/B tests across keywords, bids, campaign structures, and targeting strategies
- Continuously improve advertising efficiency while reducing wasted spend
Analytics & Reporting
- Pull and analyze campaign performance data from the Flipkart Ads Console
- Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and Advertising Cost
- Analyze keyword and search term performance to identify optimization opportunities
- Prepare daily, weekly, and monthly performance reports with actionable insights
- Highlight performance trends and recommend next steps
Budget Management & Scaling
- Manage daily, weekly, and monthly advertising budgets efficiently
- Allocate budgets based on campaign performance
- Scale winning campaigns while maintaining profitability
- Monitor budget pacing and ensure effective utilization of advertising spend
Catalog Optimization Support
- Coordinate with the catalog team to improve listing performance
- Recommend improvements to product titles, descriptions, attributes, keywords, images, and catalog quality
- Monitor listing quality scores and product discoverability
- Identify opportunities to improve organic visibility alongside paid advertising
Account Management
- Monitor overall account health and campaign delivery
- Troubleshoot campaign issues and policy-related challenges
- Maintain a clean and organized Flipkart Ads account structure
- Stay updated with Flipkart Ads features, marketplace updates, and best practices
Skills: keywords,campaigns,optimization,flipkart,research,bids,advertising,ctr,d2c
