Financial Planning and Analysis Manager

Company Description

Mysaé specializes in creating refined intimates and athleisure that prioritize comfort, functionality, and effortless style. Our pieces are designed to adapt to real bodies and everyday routines, providing a balance of confidence and practicality. With a focus on thoughtful fits, quality fabrics, and attention to detail, each product is crafted to offer all-day comfort and versatility. At mysaé, we believe that true confidence begins with feeling comfortable in your own skin.

Role Description

This is a full-time on-site role located in Noida for a Financial Planning and Analysis (FP&A) Manager and Business Analytics. The candidate will own financial planning and analysis, build and maintain the management reporting stack, and extract actionable insights from every platform we operate on - Shopify, Shiprocket, GoKwik, ReturnPrime, Meta Ads, and more. The person will oversee financial planning processes, perform in-depth financial analysis, and assist in developing data-driven insights to support strategic decision-making. Key responsibilities also include creating financial models, managing budgeting and forecasting cycles, and providing actionable reporting to drive organizational performance.

What You Will Own

Financial Planning & Analysis

1. Monthly P&L - build, maintain, and present with channel and product line breakout
2. Balance Sheet and Cash Flow statement - monthly, with variance analysis vs prior month
3. CM1 / CM2 / CM3 waterfall - contribution margin analysis at product, logistics, and marketing level
4. Unit economics dashboard - AOV, CAC, LTV, ROAS, CM per order, breakeven AOV
5. Annual operating plan and quarterly reforecast
6. Scenario modelling
7. SKU-wise analysis
8. Cash flow forecasting

Business & Platform Analytics

1. Shopify analytics - sessions, conversion rate, add-to-cart rate, abandoned cart, AOV by source, top SKUs, geography cut, device split, new vs returning customer revenue

2. Shiprocket analytics - order fulfilment rate, RTO rate by geography and courier, SLA adherence, reverse logistics cost per order, courier performance benchmarking

3. GoKwik analytics - COD conversion rate, RTO reduction metrics, prepaid vs COD split, buyer behaviour trends

4. ReturnPrime analytics - return rate by SKU, return reason analysis, exchange vs refund split

5. Meta Ads analytics - ROAS by campaign and ad set, CPM, CPC, CTR, cost per purchase, frequency, audience performance

6. Marketplace analytics - Myntra / Amazon / Nykaa - GMV, returns, commission reconciliation, listing performance

7. Weekly KPI dashboard - delivered every Friday covering all key metrics across all platforms

8. Monthly management deck - comprehensive one-stop view for founders

Metrics & Reporting

1. Define, track, and own the master KPI list for the business

2. Build automated or semi-automated reporting wherever possible - reduce manual effort

3. Discount analysis - by type, code-wise, impact on AOV and gross margin

4. Customer cohort analysis - retention by acquisition month, LTV by cohort

5. Marketing efficiency - blended CAC, channel-wise CAC, ROAS trend, spend efficiency

6. Inventory analytics - days of inventory remaining by SKU, sell-through rate, reorder triggers, dead stock flagging

7. Returns intelligence - RTO rate, post-delivery return rate, return reason trends, geography-wise return hotspots

What We Are Looking For

Must have:

1. 2–4 years of experience in FP&A, business analysis, or financial analytics
2. Prior experience at a D2C, e-commerce, or consumer brand - this is non-negotiable
3. Hands-on working knowledge of Shopify - you must be able to pull, read, and interpret Shopify analytics independently
4. Proficiency in Excel / Google Sheets at an advanced level -pivot tables, VLOOKUP/XLOOKUP, INDEX MATCH, financial modelling
5. Understanding of D2C metrics - CAC, LTV, ROAS, CM1/CM2/CM3, RTO rate, AOV, sell-through rate
6. Ability to build a monthly management reporting deck from scratch - not just fill a template
7. Strong attention to detail - numbers that don't tie are not acceptable
8. Comfort working across multiple data sources and reconciling them
9. Solid understanding of Finance and accounting principles to align financial practices with business objectives.
10. Bachelor's degree in Finance, Accounting, or a related field; CPA, CFA, or MBA is a plus
11. Prior experience in financial planning and analysis or a similar role is preferred.