Financial Controller

Stryv (pronounced Strive) is one of the fastest-growing consumer brands in Southeast Asia. We've received multiple platform awards from major retailers such as Shopee, Watsons, Guardian, and 7-Eleven. Founded by former Grab executives who helped build Grab Financial Group, Stryv is committed to making personal care accessible and aspirational.

Our Vision

We aim to become the Uniqlo of Personal Care—offering well-designed, high-quality personal care electronics like hairdryers, shavers, and electric toothbrushes. Our products are built in tier-1 global factories that manufacture for some of the world's biggest brands. By selling directly to consumers at accessible prices, we ensure that personal care is inclusive across all income levels.

Backed by Leading Investors

We're proud to be backed by billion-dollar venture capital funds including East Ventures and GSR. Our supporters also include founders and leaders from some of the region's most iconic brands: Razer, Carousell, ShopBack, Carro, PRISM+, Grab, Atome, and many more.

We are seeking an experienced, commercially minded, and hands-on Financial Controller to lead our regional finance function and support the company's next stage of growth. Reporting directly to the Chief Financial Officer (CFO), you will oversee financial reporting, accounting operations, compliance, treasury, financial planning, and internal controls across multiple markets.

This role will play a critical part in building a scalable finance organisation that supports rapid business growth, regional expansion, fundraising activities, and the company's long-term IPO ambitions. The ideal candidate has strong technical accounting expertise, thrives in a fast-paced environment, and has experience working in a listed company or supporting an IPO journey.

Key Responsibilities:

Financial Reporting & Group Accounting

• Lead the full spectrum of finance and accounting operations across the Group.
• Oversee monthly, quarterly, and annual financial close processes, ensuring timely and accurate reporting.
• Prepare consolidated financial statements across multiple entities and jurisdictions.
• Manage intercompany accounting, reconciliations, eliminations, and transfer pricing support.
• Ensure compliance with IFRS/SFRS and all statutory, tax, audit, and regulatory requirements across the region.
• Manage relationships with external auditors, tax advisors, banks, and regulatory authorities.

Financial Planning & Business Performance

• Lead the annual budgeting, forecasting, cash flow planning, and long-term financial planning processes.
• Provide meaningful financial analysis and insights to support executive decision-making.
• Partner closely with Commercial, Marketing, Operations, Product, and Supply Chain teams to improve business performance.
• Analyse product profitability, pricing strategies, gross margins, and commercial performance.
• Develop and monitor financial KPIs, providing recommendations to improve profitability and operational efficiency.
• Support business cases, investment evaluations, and strategic growth initiatives.

Treasury, Inventory & Working Capital Management

• Oversee treasury operations, banking relationships, and cash flow management.
• Optimise working capital through effective management of receivables, payables, and inventory.
• Lead inventory accounting, stock valuation, costing methodologies, and inventory controls.
• Monitor cash flow forecasts and ensure adequate funding across regional entities.

Systems & Process Improvement

• Lead the implementation, optimisation, and ongoing management of the NetSuite ERP system.
• Drive finance process automation and digital transformation initiatives to improve efficiency and reporting accuracy.
• Build scalable finance processes, policies, and internal controls to support future business growth.
• Continuously identify opportunities to improve finance operations, reporting quality, and operational efficiency.

IPO Readiness & Strategic Projects

• Support the company's fundraising activities and IPO readiness initiatives.
• Build listed-company-ready finance processes, governance frameworks, and reporting standards.
• Coordinate financial due diligence, internal control reviews, and audit readiness.
• Prepare board papers, investor reporting, and financial materials for senior leadership and external stakeholders.
• Work closely with external advisors, auditors, legal counsel, investment banks, and regulatory bodies throughout fundraising and listing exercises.
• Support mergers, acquisitions, post-acquisition integration, and other strategic corporate projects where required.

Leadership & Team Development

• Lead, mentor, and develop the regional finance team.
• Build a high-performing, scalable finance function capable of supporting regional growth.
• Drive a culture of accountability, continuous improvement, and operational excellence.
• Coach finance team members while developing succession plans and capability building.

Requirements

• Bachelor's Degree in Accounting, Finance, or a related discipline.
• Professional accounting qualification (ACCA, CPA, CA or equivalent). ACCA qualification is strongly preferred.
• Minimum 8–12 years of progressive finance and accounting experience, with at least 3–5 years in a finance leadership role.
• Experience in consumer goods, retail, e-commerce, FMCG, or high-growth businesses is highly preferred.
• Proven experience managing multi-country finance operations and group consolidations.
• Experience supporting an IPO, preparing a company for listing, fundraising activities, or working in a publicly listed company is highly preferred.
• Experience with NetSuite ERP implementation and optimisation is a strong advantage.
• Experience in M&A transactions, post-merger integration, or corporate restructuring is advantageous.
• Strong knowledge of IFRS/SFRS, financial reporting standards, taxation, and regulatory compliance.
• Strong financial planning, budgeting, forecasting, treasury, and working capital management experience.
• Excellent analytical, commercial, and problem-solving skills.
• Proven ability to influence senior stakeholders and work cross-functionally.
• Strong leadership, communication, and stakeholder management skills.