Finance Lead (AGM/GM)

Job Title: AGM Finance

Location: Hybrid (Office Location-Gurgaon)

Reporting To: Founder

About Us

Nurturing Green is India's leading gardening lifestyle brand, specializing in products that bring greenery into homes, offices, and everyday life. With a strong presence across retail, e-commerce, and quick commerce channels, we aim to make gardening accessible, stylish, and sustainable for all

Role Overview

Lead the finance and accounts function, partner with the Founder on business performance and financial decisions, and build a team that delivers. Own the accuracy of financial information, financial discipline and closure of issues across internal teams and external partners.

Key Responsibilities

Financial Reporting & AOP Achievement:

• Ensure accurate P&L, balance sheet, cash flow and management reporting within defined SLAs, with clear analysis of performance against the annual operating plan and budgets.
• Lead budgeting and forecasting. Hold regular business reviews with the Founder and relevant stakeholders to drive revenue and profitability plans, agree corrective actions and ensure closure.

Book closure and reconciliations:

• Own monthly and annual book closures, including inward and outward transactions, returns, inventory and asset accounting, and bank, debtor and creditor reconciliations.
• Ensure inventory audits and stock reconciliations are completed as agreed, with closure of identified variances and gaps through the relevant stakeholders.
• Drive partner reconciliations, settlement disputes, deductions and claims to closure across sales channels, including resolution of legacy balances and recovery of dues.

Working capital and cash management:

• Own cash flow forecasting, payment planning and liquidity management; identify funding gaps early and recommend action.
• Improve the working capital cycle with sales, purchase and operations teams through collections, inventory management and supplier terms.

Commercial finance and profitability:

• Review product and channel profitability, costing, pricing, discounts, trade terms and platform charges; identify margin leakage and cost-saving opportunities.
• Evaluate the financial impact of new products, channels and major business spends, and provide recommendations to the Founder.

Compliance audit and governance:

• Own statutory compliance, tax matters and audit completion, working with consultants and auditors as required. Ensure accurate submissions and closure of observations.
• Strengthen financial controls, approval processes and accounting policies to protect company assets, prevent revenue leakage and maintain reliable records.

Banking and fundraising:

• Manage banking relationships, working capital facilities, lender reporting and funding requirements.
• Work with the Founder on financing options and fundraising; own financial documentation, due diligence and coordination through funding closure.

Organization leadership and team capability:

• Set clear responsibilities and performance expectations for the finance team. Delegate effectively, review delivery, coach team members and build capability and backup coverage.
• Drive action across internal stakeholders and external partners. Take ownership of unresolved issues, handle difficult conversations and escalate with clear recommendations when needed.

Process improvement and cost optimization:

• Improve finance processes, ERP usage, reporting and automation to increase accuracy, reduce manual effort and strengthen controls
• Implement agreed improvement and cost-optimization initiatives and track the business impact.

Qualifications and Skills:

• Qualified CA (Chartered Accountant) is mandatory; preferably 8–12 years of post-qualification experience, including at least 2 years leading a finance team.
• Preferably from a consumer brand, D2C, FMCG, retail or similar inventory-led business, with exposure to multiple sales channels and partner settlements.
• Experience working directly with a founder or CEO, or one level below the finance head with substantial independent ownership in a growing business.
• Strong grounding in accounting, taxation, financial controls, commercial finance and cash management, with proficiency in ERP systems and advanced Excel.
• Proven ability to close complex reconciliations, deliver through a team and secure action from stakeholders. A hands-on leader with sound judgement and clear, firm communication.
• Attention to detail, accuracy, and ability to work under pressure in a fast-paced environment.
• Good to have knowledge of BI tools like Power BI/ Tableau etc