Field Sales Representative

Company Description

Carakara crafts clean-label, functional beverages designed to enhance clarity of mind and calmness of body, empowering individuals to perform with purpose and balance. Our drinks are powered by nootropics, adaptogens, and modern science to help you rise with intention and lead your best life. At Carakara, we believe success starts with feeling your best, and our products encourage slowing down, tuning in, and embracing mindful energy. We are committed to supporting our customers as they achieve focus and show up fully for what matters most.

Location: Delhi NCR

Function: Sales & Distribution

Reports To: Founder

About the Role

We're looking for a high-energy Sales Reps to lead Carakara's growth across HoReCa (Hotels, Restaurants, Cafés), general trade, institutions, gyms, wellness channels, and airports. This role requires strong negotiation, deep relationship management, and the ability to drive both volume and premium visibility.

Key Responsibilities

• Own sales targets across HoReCa, General Trade (MT), and alternate channels in the assigned territory
• Manage and expand partnerships with GT stores, cafés, gyms, hotels, QSRs, co-working spaces, and institutional clients.
• Handle listings, vendor registrations, JBP, planograms, visibility, and promotions in MT chains.
• Identify and onboard new alternate channels—boutique wellness stores, fitness studios, hotel cafés, and airport retailers.
• Conduct training for retail staff on product features and functional ingredients.
• Track sell-in, sell-out, and execute data-driven growth plans across each account.
• Collaborate with brand team for sampling activations, trials, and premium visibility programs.

Requirements

• 2-4 years in FMCG/beverages/HoReCa/GT sales.
• Strong network across Delhi NCR premium outlets.
• Analytical, relationship-driven, and excellent at premium channel negotiation.