Field Sales Lead

Company Description:

Aira Konnect (www.AiraKonnect.com) is an innovative Ad-Tech startup transforming the Digital Out-of-Home (DOOH) advertising landscape in India. By deploying intelligent Digital Canvases in premium, high-dwell-time locations such as corporate parks, elite clubs, luxury residential areas, and high-end restaurants, we connect premium brands with high-intent audiences. Our precision advertising platform targets specific demographics in Third Places, optimizing engagement with a data-driven, aesthetically captivating ecosystem.

Role Description:

The Field Sales & Marketing Lead will spearhead growth initiatives, focusing on lead generation, client acquisitions, and developing long-term partnerships with venues and brands. Key responsibilities include conducting market research, identifying and pursuing new business opportunities, fostering client relationships, and managing the sales pipeline. This is a full-time, on-site role.

Qualifications:

·      Education: Bachelor's degree in Marketing, Business Administration, Sales or related field preferred.

·      Experience: Preferred 3-5 years+ of proven abilities in Lead Generation and Market Research to identify business opportunities and drive growth particularly in advertising, media or direct-to-customer roles.

·      Communication: Excellent negotiation, presentation, and interpersonal skills to build and maintain relationships with clients and partners

·      Skills: Ability to work independently, manage time effectively, and solve problems. Familiar with Microsoft Office, CRM and related software.

·      Target Achievment: Experience in achieving sales targets or exceeding sales targets and working collaboratively across teams.

Key Responsibilities:

·      Lead Generation & Sales: Actively engage potential clients through door-to-door, cold calling, and networking to sell advertising space or digital services. Following up on leads from marketing efforts and actively seeking new business opportunities

·      Field Campaigns: Plan and execute local marketing campaigns, including trade shows, activations, and promotional events to drive brand engagement.

·      Client Relationship Management: Meeting with prospects in person (outside the office), negotiating contracts, and closing deals to meet quotas. Build, maintain, and manage long-term relationships with clients, acting as the liaison between the agency and the client.

·      Market Analysis: Conduct field research to identify market trends, competitor activities, and potential new business areas. Exceptional Analytical Skills to formulate strategic business solutions and analyze market trends

·      Strategy & Reporting: Create and implement sales plans, prepare sales reports, and track KPIs to meet or exceed monthly/yearly targets.

• ·      Materials Management: Coordinate with internal teams to create, produce, and distribute marketing materials (brochures, signage, digital samples).