Business Development Associate (BDA) – K8 Vertical
Company: PhysicsWallah
Vertical: K8 Publications
Location: Tamil Nadu
Job Type: Full-Time
Work Mode: On-Ground / Field Sales
Experience: 2–5 Years
About the Role
PhysicsWallah is expanding its K8 Publications business and is looking for a dynamic and result-oriented Business Development Associate (BDA) to drive sales and market expansion across Tamil Nadu.
The role involves extensive field travel, building strong relationships with retailers, distributors, schools, coaching centres, teachers, and education partners, and driving product sales and visibility across the assigned territory.
Key Responsibilities
- Drive sales and revenue growth across the assigned territory in Tamil Nadu.
- Identify and onboard new retailers, distributors, schools, coaching centres, and other education partners.
- Regularly visit 40–50 retailers and school/education partners every week.
- Build and maintain strong relationships with retailers, distributors, school partners, teachers, and education stakeholders.
- Ensure effective product placement, availability, visibility, and stock levels at retail outlets.
- Coordinate with distributors for order collection, stock movement, and payment follow-ups.
- Drive regular reorders and improve retailer/partner productivity.
- Conduct market mapping to identify new business opportunities and untapped markets.
- Execute promotional activities, product launches, and market activation initiatives.
- Monitor competitor products, pricing, promotions, and market activities.
- Maintain regular beat coverage and ensure strong market presence.
- Track sales performance, market feedback, and partner activity through regular reporting.
- Work towards achieving monthly and quarterly sales targets.
Key Performance Indicators (KPIs)
- 150–200 active retailers/partners managed per month.
- Achievement of assigned monthly and quarterly sales targets.
- Consistent order and reorder generation.
- New retailer/distributor/partner acquisition.
- Strong beat coverage and territory penetration.
- Product placement and stock availability.
- Effective collection and payment follow-ups.
- Market visibility and competitor tracking.
Candidate Profile
- 2–5 years of experience in Business Development, Field Sales, Territory Sales, or Channel Sales.
- Experience in Books, Publications, Stationery, Education, EdTech, FMCG, or similar industries will be preferred.
- Candidates with experience in distributor/channel management will be an added advantage.
- Strong understanding of the local market in Tamil Nadu.
- Comfortable with extensive field travel across the assigned territory.
- Strong communication, negotiation, and relationship-building skills.
- Target-oriented with a strong sales mindset.
- Ability to independently manage a territory and build a strong partner network.
- Strong market intelligence and competitor-tracking skills.
Why Join PhysicsWallah
- Opportunity to be part of a rapidly growing K8 education and publications business.
- High ownership and exposure to territory-level business development.
- Opportunity to build and expand a strong network across the education ecosystem.
- Fast-paced and performance-driven work environment.
If you are passionate about field sales, relationship building, and driving business growth, we would love to hear from you!
