Field Sales Executive

Gro-Med is a globally trusted producer and exporter of premium coco coir substrates, serving professional growers across horticulture, floriculture, nurseries, and soilless cultivation in over 75 countries worldwide. Backed by advanced manufacturing facilities in Pollachi, Dindigul, and Salem, Tamil Nadu, Gro-Med delivers high-quality, sustainable growing media designed for consistent crop performance and grower success.

Gro-Med is a brand of Vaighai, a 45-year-old family-run agro-industrial conglomerate with businesses in chemicals, edible oils, animal nutrition, and coco coir substrates. With over USD 120 million in group revenue, Vaighai has grown to become the world's second-largest coco coir substrate producer, driven by innovation, operational excellence, and a commitment to sustainable agriculture.

We are looking for a proactive Field Sales Executive to grow our presence acorss North India. You will work directly with soft fruit and vegetable growers and large-scale plant nurseries—identifying opportunities, conducting farm visits, recommending suitable cocopith substrates and converting enquiries into lasting customer relationships. This is a field-heavy role with frequent travel across your territory.

• Visit and sell to a wide range of customers: Potting soil mix companies, plant nurseries, large-scale commercial growers, soft fruits & vegetable farms
• Conduct regular farm and nursery visits, product demonstrations and technical discussions.
• Build and maintain relationships with growers, nursery owners and purchasing decision-makers.
• Prepare visit reports, demand forecasts, and sales progress reports for management.
• Represent Vaighai professionally at customer sites, and trade shows.
• You will be reporting to the Director of the company.

• Bachelor's degree in Agronomy, Agricultural Engineering, Horticulture, Business Administration, Marketing, Sales, or a related field.
• 5-7 years of field sales experience in agriculture or horticulture. Experience with growing media, fertilizers, seeds, or agrochemicals is a strong plus.
• Reliable car and valid driver's license. The role requires frequent field travel of up to 80% of your time.
• An existing network of contacts among growers, nurseries, in Maharastra, Gujarat, Rajasthan and other parts of India
• Strong negotiation and relationship-building skills.
• Commercial and financial judgment: able to show ROI and build value propositions for growers.
• Self-directed and results-oriented, able to manage a territory independently.
• Fluency in Hindi and professional working proficiency in English.

• Experience selling into soilless or controlled-environment greenhouse operations.
• An established network within the greenhouse or hydroponic sector.
• Knowledge of drip irrigation, fertigation, and foliar application.