Field Marketing Manager

Company Description Vargottam is an education platform dedicated to empowering healthcare professionals through industry-relevant learning and career-focused education. The organization offers structured courses, expert-led programs, and practical training to help learners continuously upgrade their skills and knowledge. Its focus spans clinical education, healthcare technology, allied healthcare, professional development, and specialized healthcare training, enabling professionals to stay future-ready in a rapidly evolving healthcare ecosystem. Vargottam is committed to supporting healthcare professionals as they learn, upskill, evolve, and contribute more effectively to patient care and the broader healthcare community.
Role Description The Field Marketing Manager is a full-time, on-site role based in Bengaluru. This role is responsible for planning and executing regional marketing initiatives that promote Vargottam's healthcare education programs, including events, seminars, workshops, and partnerships with hospitals, clinics, and educational institutions. The Field Marketing Manager will coordinate local campaigns, manage marketing collateral, and ensure consistent brand messaging across all field activities. Daily tasks include collaborating with sales and academic teams, analyzing campaign performance, managing budgets, and identifying opportunities to increase learner engagement and enrollment. The role also involves building relationships with key stakeholders in the healthcare ecosystem and representing Vargottam at industry events and on-campus activities.
Qualifications

• Demonstrated expertise in field marketing, regional marketing, or event marketing within education, healthcare, or related sectors.
• Experience in planning and executing on-site campaigns, workshops, and events, including logistics, vendor coordination, and stakeholder management.
• Strong skills in marketing strategy, campaign planning, and basic digital marketing concepts to support field initiatives.
• Ability to analyze market trends, measure campaign performance, and present insights to inform future marketing activities.
• Excellent communication, presentation, and relationship-building skills, with the ability to engage healthcare professionals and institutional partners.
• Proven organizational and project management abilities, including managing timelines, budgets, and multiple concurrent initiatives.
• Bachelor's degree in Marketing, Business, Communications, or a related field; a background in healthcare or education is an advantage.
• Comfort working in a fast-paced environment, with a proactive approach and readiness to travel locally as required for field activities.