Role & ResponsibilitiesEvent Strategy & Execution
- Own the brand calendar, field marketing strategy, and (online + offline) event budget
- Research, evaluate, and finalize field marketing opportunities (conferences, summits, dinners, workshops, webinars, demo days) across key markets in the US
- Negotiate sponsorships, booth packages, and speaking slots with event organizers
- Ideate creative engagement strategies for events: unique booth experiences, interactive demos, memorable swag, networking activations that make Zenskar stand out
- Own end-to-end event logistics across all formats:
- In-person (venue, F&B, AV/tech, swag, print collateral, on-ground coordination) and
- Online (platform selection, driving registration, speaker rehearsals, production, Q&A moderation, recording)
- Create comprehensive event playbooks: run-of-show documents, founder briefings, speaker prep calls, target account lists
- Be the visible spokesperson for Zenskarpresent our product and story at events, demo days, and webinars
- Coordinate with SDRs pre/post-event to drive attendance and demo conversions
- Track and report event ROI: pipeline generated, ICP meetings booked, brand visibility metrics
Partnerships, Community & Thought Leadership
- Build relationships with finance communities (Finance Alliance, FSuite, Operators Guild, GrowCFO, FIF Collective) and identify co-marketing opportunities
- Manage analyst relationships with Gartner, Forrester, MGI Research; own inquiry processes and briefing cycles
- Evaluate hosting our own podcast and secure guest appearances for founders on industry podcasts
Content & Promotion
- Collaborate with PMM to create event-specific content: brochures, case study one-pagers, conference decks, booth signage, analyst briefings
- Own social media strategy for events, thought leadership, and founder branding: create promotional posts, publish post-event recaps, and build the founders personal brands across platforms
Ideal Candidate
- Strong Marketing Manager profiles.
- Mandatory (Experience 1): Must have 4+ years of experience in Field Marketing / Event Marketing roles within B2B SaaS companies (Fintech, RevOps, Finance software strongly preferred)
- Mandatory (Experience 2): Must have end-to-end ownership of global events, including planning, execution, and post-event reporting for small (2030 pax) to large-scale (100+ pax) events
- Mandatory (Experience 3): Must have hands-on experience independently organizing international events (Preferred US) including vendor coordination, logistics, branding, and on-ground execution.
- Mandatory (Experience 4): Must have independently managed event budgets, including forecasting, cost control, vendor negotiations, and ROI tracking
- Mandatory (Experience 5): Must have prior experience working in small or lean marketing teams, with high ownership and minimal support
- Mandatory (Experience 6): Must possess excellent written and verbal communication skills and be confident representing the brand at global events.
- Mandatory (Travel): Must be willing and open to travel to the US in future for events as required
- Mandatory (Company) - B2B SaaS Companies
- Mandatory (Note): This is a junior role - candidate's overall experience should not exceed 3 years
Perks, Benefits and Work Culture
- Variable: Based on performance
- ESOPs (for full time roles)
Benefits (for Full-time Roles)
- Health insurance
- Generous vacation policy
- Learning and development budget
- Team events and company offsites
- Maternity and Paternity benefits
- Company Laptop
- Friday game nights
Skills: events,branding,b2b,finance,field marketing
