Field Marketing Manager

Candidate Profile

A strategic yet hands-on marketer who can operate at the intersection of industry, sales, technology and demand generation. Recommended level: Manager / Senior Manager, depending on experience and ownership expectations.

• Job Title: Field Marketing Manager – Consumer Vertical(Retail/Consumer Good/Travel/Hospitality)
• Years of experience: 7-10 years
• Location Bangalore
• Reports to Director - Field, Digital & Demand Marketing

Role Overview

Brillio is looking for a Field Marketing Manager to lead Consumer Vertical marketing programs across retail, consumer packaged goods, travel, hospitality and adjacent consumer-facing sectors. The role will drive field marketing, ABM, demand generation, executive engagement and sales-aligned campaigns that create access, open buying centers, accelerate opportunities and support pipeline growth.

The ideal candidate is an AI-first marketer who uses AI in everyday work to uncover account and buyer insights, identify opportunities, personalize engagement, accelerate execution, and continuously improve marketing performance.

Key Responsibilities

• Define and execute Consumer Vertical go-to-market and field marketing plans for priority existing accounts and net-new targets.
• Partner with Consumer Leadership, Client Partners, Growth, Sales, Alliances and Marketing to align campaigns with account priorities, revenue goals, pipeline growth and expansion.
• Design demand generation and ABM programs, including account research, persona mapping, buying-center identification, campaign orchestration and engagement tracking.
• Run multi-channel campaigns across email, LinkedIn, paid media, webinars, executive roundtables, events, partner campaigns and personalized outreach.
• Support timely lead follow-up and opportunity progression with campaign assets, executive messaging, account intelligence, event follow-up plans and opportunity-specific proof points.
• Create Consumer-specific content and customer evidence, including case studies, public references and success stories around AI, data modernization, connected commerce, customer experience, cloud, supply chain, intelligent operations and digital transformation.
• Strengthen collaboration across the select partner ecosystem to amplify campaigns and extend reach.
• Track performance and be accountable for marketing contribution across engagement, SALs, meetings, opportunities, pipeline sourced, pipeline influence and revenue impact.

Experience & Skills

Required

• 7-10 years of B2B marketing experience, preferably in IT services, consulting, digital transformation, SaaS or enterprise technology.
• Expertise in field marketing, vertical marketing, demand generation, ABM, digital marketing, integrated campaign management, and executive engagement.
• Experience marketing to Consumer audiences across retail, CPG, travel, hospitality, e-commerce or related sectors.
• Hands-on experience with campaign planning, events, email, paid media, webinars, CRM, marketing automation, ABM tools, and performance reporting.

Preferred

• Exposure to AI, data and analytics, cloud, connected commerce, customer experience, supply chain, intelligent automation or enterprise platform transformation.
• Familiarity with Salesforce, HubSpot, Demandbase, LinkedIn Campaign Manager and similar platforms.
• Experience managing executive roundtables, leadership forums, industry events, analyst-led programs or alliance-led GTM campaigns.

Strong stakeholder management, written communication, project management, and cross-functional collaboration skills

Success Measures

Marketing-sourced and influenced pipeline, executive meetings generated, engagement with priority Consumer accounts, expansion into new buying centers, campaign conversion, lead follow-up impact, customer evidence created, partner campaign reach, reporting accuracy and Sales / Client Partner satisfaction.