Field Marketing Lead

The Head of Field Marketing develops end-user focused marketing strategies for new and / or existing products and services to create demand effectively and facilitate sales opportunities. Acts as a link between R&D, technologies, and markets and contributes to product (portfolio) development based on customer feedback and market trends.

You Have:

• Masters degree in marketing from premium institute.
• 15+ years of experience in marketing leadership roles, preferably in the [Industry] industry.
• Strong understanding of marketing principles, strategies, and tactics across various channels.
• Demonstrated success in developing and executing successful large scale marketing campaigns that drive results in a global and tech environments.
• Mastery of combining deep knowledge of theory and practice or expertise across several different disciplines.
• Excellent analytical and problem-solving skills with a data-driven approach.
• Experience managing budgets and resources effectively.

It would nice it you also had:

• Baechlers degree in Engineering or a related field.
• Elevate Mobile Networks (MN) business group thought leadership and enhance mindshare and visibility of MN Leadership team
• Lead the development and implementation of marketing campaigns across various channels, including digital, social media, email, content, and events.
• Manage and optimize marketing budgets, ensuring ROI and efficient resource allocation. Develop and implement key performance indicators (KPIs) to track marketing performance and measure success.
• Analyze market trends, competitor activities, and customer insights to inform marketing strategies and campaigns.
• Build and manage a high-performing marketing team, fostering a culture of innovation and collaboration.
• Collaborate with sales, product, and other departments to ensure alignment and maximize marketing impact.
• Support external communications with customers, media and press regularly on topics including business updates, portfolio positioning, market trends et
• Execution of various marketing initiatives, leveraging Key assets (Chennai factory, Bangalore R&D center, Global delivery center) and driving collaboration with other Business Groups/ teams