Field Marketing Executive

Company Description SIEC Education Pvt. Ltd. (Sonya International Education Centre) is a leading study abroad consultancy specializing in test preparation and international student placement services. Established in 1995, the company now represents over 500 universities and colleges across more than 10 global study destinations. Through its training arm, SIEC Test Masters, the organization provides coaching for exams such as IELTS, PTE, TOEFL, GRE, GMAT, and SAT to help students secure admission to top institutions worldwide. SIEC is driven by a dedicated team that prioritizes ethical practices, individualized guidance, and career-focused counseling. The company focuses on holistic career enhancement, helping students identify the most suitable destination and institution based on their profile and aspirations.

Location: Bangalore

Company: SIEC India

Role Overview:

SIEC India is looking for a Marketing Executive to manage outreach across Delhi for our Overseas Education Services, including English & Aptitude Test Preparation and Student Visa Support. This is a field-based role ideal for someone energetic, self-driven, and experienced in on-ground marketing across satellite towns. You will be the face of SIEC in Bangalore, building partnerships with schools and colleges, driving student engagement, and ensuring strong brand visibility in the region.

Key Responsibilities:

• Build and maintain strong on-ground relationships to generate student referrals for overseas education counselling.
• Plan and execute marketing initiatives across Bangalore.
• Drive student walk-ins for counselling through offline campaigns, school/college presentations, and local events.
• Ensure lead quality and coordinate with sales/counselling teams for student conversions.
• Distribute marketing materials, manage branding activities at partner institutions, and represent SIEC at events.
• Collaborate with internal teams to align field marketing activities with business objectives.
• Submit daily/weekly reports on visits, lead progress, and partnership development.

Experience & Skills Required:

• Experience:
• Proven track record of school/college tie-ups in the education or test-prep sector.
• Prior experience in field marketing, especially in satellite towns.
• Skills:
• Strong networking, relationship-building, and communication skills.
• Go-getter attitude with the ability to work independently.
• Basic to moderate proficiency in English – must be able to comprehend and articulate ideas clearly.