Field Marketing Executive

Key Responsibilities

• Conduct daily field visits to schools, educational institutions, residential communities, and other relevant locations.
• Generate admission enquiries for APWS through direct outreach, school visits, parent meetings, referrals, events, and promotional activities.
• Visit schools and meet Principals, teachers, counsellors, and management representatives to create awareness about APWS.
• Conduct presentations and distribute admission-related information and promotional materials.
• Meet prospective parents and students and explain courses, facilities, academics, activities, fees, and admission procedures.
• Generate and maintain a database of prospective students and parents.
• Make regular follow-up calls and visits to convert enquiries into admissions.
• Organize and participate in school outreach programs, education fairs, exhibitions, career guidance programs, seminars, and promotional events.
• Develop and maintain good relationships with schools, parents, students, and local communities.
• Identify new areas and potential sources for student admissions.
• Coordinate with the APWS Admissions Team for campus visits, counselling sessions, applications, and final admission processing.
• Maintain accurate records of daily field visits, enquiries, follow-ups, and conversions.
• Submit daily/weekly field activity and admission reports to the reporting manager.
• Collect feedback from parents and students regarding admission requirements and market trends.
• Achieve assigned monthly and yearly admission targets.
• Perform other admission and marketing activities assigned by the Management.