Roles & Responsibilities
- You will be responsible for developing and executing omnichannel activation plans with a digital-first promotional approach for HCPs and Mega Brands.
- You will be responsible for analyzing insights from campaign results and identifying improvement strategies for better outcomes.
- You will be responsible for researching HCP content consumption behaviour and proposing cost-effective tools for inclusion in OCM scope.
- You will be responsible for transforming requirements into actionable plans and managing service providers to implement them.
- You will be responsible for educating teams on KPIs, targets, and approaches related to the digital strategy.
- You will be responsible for collaborating with cross-functional teams, including Marketing, Sales, Finance, IT, and others, to drive the digital agenda.
- You will be responsible for evaluating talent, managing performance, and identifying team development needs to ensure annual performance results.
- You will be responsible for adhering to corporate performance management processes and supporting evolving team members.
Educational Qualification
Graduate degree preferably in Math or IT
Minimum Work Experience
8+ years overall experience
Skills & Attributes & Critical Exposures Functional Skills
- Digital savvy
- Excellent analytical skills
- Presentation skills
- Very strong communication skills
- Team player
- People management
Resident Skills
- Business Acumen
- Storytelling
- Market Intelligence
- Data Analysis
Behavioural Skills
- Adaptability to manage dynamic challenges effectively.
- Collaboration and teamwork to achieve shared objectives.
- Clear and impactful communication to build strong relationships.
Critical Exposures
- Experience as Digital P&L ownership in pharma / Non-pharma (FMCG, Banking, Consumer Health) industry is desired.
- Exposure to a comprehensive digital media strategy (specific focus on generating more leads, leveraging more digital channels etc) is preferred.
- Experience in marketing analytics and Digital content creation, plus Inbound and Outbound marketing experience is desired
