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Ferns n Petals

Ferns N Petals - Head - Operations

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Job Description

Head - Operations (10-20 yrs)

Role Purpose

The Head of Operations will own end-to-end operational excellence across Supply Chain, Production, CFC/Fulfilment, Retail (COCO & Dark Stores), and overall Operations. This role is accountable for ensuring seamless execution from procurement to last-mile readiness, especially during high-volume seasonal peaks.

The role requires a hands-on operator and builder who can scale operations, drive cost efficiency, manage perishables, and lead large multi-city teams while balancing speed, quality, and customer promise.

Key Responsibilities

  • End-to-End Operations Ownership
  • Own complete operations lifecycle: Procurement Production Warehousing, CFC/Fulfilment Retail/Dark Stores
  • Act as the single point of accountability for operational performance, SLAs, and execution discipline
  • Ensure alignment between Sales, Marketing, Supply Chain, Retail, and Production
  • Supply Chain & Warehousing
  • Oversee inbound logistics, vendor management, inventory planning, and line-haul movement
  • Drive inventory accuracy, ageing control, shrinkage reduction, and cost optimization
  • Build scalable warehouse and distribution models to support growth and peak volumes
  • Production & Central Kitchens
  • Own production planning for flowers, gifting, personalization, and allied categories
  • Manage perishables handling, yield improvement, wastage reduction, and quality control
  • Ensure production capacity planning aligned with demand forecasts and peak requirements
  • CFC / Fulfilment Operations
  • Ensure CFC readiness across cities for pick-pack-dispatch SLAs
  • Drive OTIF, order cycle time reduction, manpower productivity, and dispatch accuracy
  • Lead peak-day fulfilment strategy including cut-offs, batching, buffers, and contingencies
  • Retail Operations (COCO & Dark Stores)
  • Oversee COCO stores and dark store operations ensuring customer readiness
  • Drive SOP standardization, manpower planning, training, and compliance
  • Ensure strong linkage between retail promise and backend fulfilment capability
  • Peak Planning & Seasonal Execution (Critical)
  • Own end-to-end planning for seasonal spikes (Valentine s Day, Mother s Day, Rakhi, Diwali, etc.)
  • Lead demand forecasting, capacity ramp-up, manpower planning, and risk mitigation
  • Ensure zero-surprise execution during peak business periods
  • Process, Cost & Metrics
  • Define and track KPIs: OTIF, cost per order, wastage %, inventory turns, fulfilment TAT
  • Drive SOPs, automation, and continuous process improvement
  • Own operational budgets, cost controls, and productivity improvements
  • Leadership & Team Management
  • Lead and develop senior leaders across Supply Chain, Production, Fulfilment, Retail, and Ops
  • Manage large multi-city teams (blue-collar + white-collar)
  • Drive performance culture, accountability, and cross-functional collaboration

Must-Have Skills

Key Skills & Competencies:

  • Strong end-to-end operations leadership experience
  • Deep understanding of perishables, time-sensitive fulfilment, and peak-driven businesses
  • Excellent data-driven decision-making and financial acumen
  • Proven experience in multi-city, multi-format operations
  • Strong stakeholder management and execution discipline

Preferred Skills

  • Experience with omni-channel retail or quick-commerce models
  • Exposure to automation, WMS, OMS, and fulfilment tech platforms
  • Ability to scale operations in fast-growing, high-pressure environments

Ideal Candidate Profile

  • Experience: 10 - 18 years in Operations / Supply Chain / Fulfilment
  • Background: Gifting, Flowers, Food-tech, Q-commerce, Omni-channel Retail
  • Proven track record of managing large teams (100 500+) and multi-city operations

(ref:iimjobs.com)

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About Company

Job ID: 144818065

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