Fashion Designer - Men's Wear (Knits) - Limeroad

Job Description – Men's Wear Designer

Position : Men's Wear Designer - Limeroad

Experience : 2– 4 years of relevant experience in Men's Wear Fashion / Retail Brand.

Role Overview

• We are looking for a commercially driven Men's Wear Designer, for T-shirt & Denim Category who can translate global and Indian fashion trends into affordable, trend-right, high-volume merchandise for a value retail customer.
• The ideal candidate should have a strong understanding of men's fashion, commercial silhouettes, fabrics, colours, prints, graphics and fits, along with the ability to design products that balance fashion, price, quality and commercial viability.

Key Responsibilities

• Trend & Market Research
• Track upcoming trends across global and Indian fashion markets.
• Create mood boards, colour palettes, trend boards and seasonal concepts.
• Conduct regular competitor, market and store research across value/high-street brands.
• Understand the value-retail customer and design products that have strong mass-market appeal and sell-through potential.
• Adapt premium/high-street trends into affordable and commercially viable designs.
• Work closely with the pattern, sampling, sourcing and buying teams to convert designs into final products.
• Maintain a strong understanding of cost, MOQ, fabric availability, construction and manufacturing feasibility.
• Ensure designs deliver the right balance of fashion + price + quality + volume.

Sampling & Vendor Coordination

• Work closely with vendors and sampling teams to ensure timely development of styles.
• Follow up on sample timelines and ensure samples are developed as per the design brief.
• Identify production challenges and suggest commercially viable alternatives.
• Maintain the sampling and development tracker.

Key Skills Required

• Strong understanding of Men's Wear Fashion & Trends
• Commercial and value-retail mindset
• Strong knowledge of fabrics, trims, prints and garment construction
• Good understanding of men's fits and silhouettes
• Ability to develop trend-led yet affordable products
• Strong creative and conceptual thinking
• Good technical knowledge and attention to detail
• Strong communication and vendor coordination skills
• Ability to work within tight timelines
• Good understanding of costing and price architecture