Key Responsibilities
- Plan and execute paid ad campaigns on Meta (Facebook & Instagram) and LinkedIn platforms.
- Develop ad strategies to generate quality leads, traffic, and brand awareness.
- Create and optimize ad copies, creatives, and CTAs for different audience segments.
- Manage daily campaign performance, budgets, and bid strategies.
- Conduct A/B testing on creatives, audiences, and placements to improve ROI.
- Monitor campaign analytics through Meta Ads Manager and LinkedIn Campaign Manager.
- Generate weekly/monthly reports highlighting KPIs, conversions, and insights.
- Stay updated with ad policies, algorithm updates, and new targeting options.
- Collaborate with design and content teams for high-performing ad creatives.
About Company: TechMozo offers comprehensive digital marketing services to help businesses unlock their online potential and achieve business growth. Through a combination of data-driven strategies, creative content, and innovative technology solutions, TechMozo helps businesses establish a strong online presence, attract and engage their target audience, and convert leads into customers.
