WHAT YOU WILL OWN:
Marketplace Growth (Swiggy & Zomato):
- Manage catalogs, menu engineering, tags, photos, SEO, pricing, combos, ratings, SLA compliance, and ops hygiene to maximize visibility & conversions.
Performance & Promotions:
- Plan, launch, and optimize in-app ads (bids, budgets, A/B creatives), coupons, BOGOs, and festival campaigns; track ROAS and promo profitability.
Ops & SLA Excellence:
- Coordinate with kitchen/ops to maintain prep times, stock accuracy, dispatch SLAs, and ratings recovery; drive CSAT/NPS with tight feedback loops.
Analytics & Reporting:
- Build weekly growth dashboards for impressions clicks conversions AOV repeat; own city/category targets.
Tech Integrations:
- Work with POS/aggregator integrators to streamline menu sync, inventory, KDS flows, and order reconciliation.
CRM & Retention:
- Run WhatsApp journeys via a marketing platform (e.g., broadcast + flows + cart recovery + win-back), referral loops, and micro-segmented offers.
B2B/Bulk & Partnerships:
- Prospect gyms, studios, corporates, and cafs; set up fridges/rotations; build repeat accounts with simple rate cards & SLAs.
MUST HAVE'S
- A sincere love for fitness + nutrition and the healthier side of living
- Love for AI, tech and analytics to build the business out with the founder as tech led.
- Startup mindset, owner mentality, and on-ground problem solving; excellent written & verbal communication.
- 35 years in F&B marketplace sales/growth (cloud kitchen, QSR, or D2C F&B) with hands-on Swiggy/Zomato optimization.
- Experience with WhatsApp marketing platforms (broadcasts, flows, opt-ins, CTWA), and basic POS / aggregator integrations.
NICE TO HAVE
- Prior experience launching a new cloud kitchen brand or expanding a city.
- Basic design skills for quick creatives (Canva or similar).
WHY FEED SMART
About Feed Smart
Feed Smart is India's first high-protein dessert brand. We make everyday desserts packed with protein that are sugar free, gluten free and bloat free.
- Category-defining brand with strong product-market pull in high-protein desserts.
- Founder-led, fast execution, zero-BS culture.
- Autonomy, clear targets, and upside for high performers.
Location: Gurgaon/Delhi NCR (On-site, with field visits)
Experience: 35 years | Function: Sales & Growth | Industry: F&B / Cloud Kitchen / QSR
